Dubai: Matrix Fitness, among the Middle East’s premier and fastest-growing commercial and residential fitness brands, owned and managed by Johnson Health Tech UAE LLC, announces a massive pick up in overall sales, 85% of which is driven by the sale of home gyms during the COVID-19 outbreak.

The government has announced new measures to contain the spread of coronavirus which includes 8pm to 6am daily lockdown until April 4th 2020, telling people to only leave their house for essential shopping or pharmacy’ visits, now with the requirement of permit application in advance and fines of up to Dh50,000 imposed for any misdemeanor already announced. With gyms, restaurants and malls closed and events cancelled, many of us are looking to effectively exercise at home, in the coming weeks.

Lotfi Hamrouni, Sales and Marketing Director at Johnson Health Tech Middle East said in a statement to Gulf News: “Matrix Fitness, club quality, home gym equipment has kept him and his team busier than usual over the past 3 weeks.

“Our industry reaches so many businesses and individuals, and now more than ever as we are all united in a common goal to keep our health and that of those around us, intact. Matrix has been crafting equipment from the ground up, for 20 years, to fit your home with minimal disruption. Not to mention, you’ll get the best in durability, performance and functionality. I think because of our reputation and availability of our stock, compared to competitors, we’ve been hugely successful in equipping homes across the UAE with home gyms during this difficult time. It’s so rewarding for us to be able to offer the best of club quality gym, at people’s homes. The positive feedback we’ve had has been overwhelming, I think because of the beneficial serotonin production when we exercise is so very needed to keep spirits up at the moment.

“Johnson Health Tech Middle East own more than one brand for Fitness home gym equipment. In addition to Matrix Home Fitness, they have Vision, Horizon and Tempo consists of; Matrix Ellipticals, Matrix Treadmills, Matrix Exercise Bikes and Massage Chairs. The biggest current sellers being the Treadmills, the Ellipticals and the Bikes, respectively.

“Actually, our primary business focus is clubs and hotel gyms, we offer the full spectrum from five star through to the heavy durable machines some of the industrial style clubs prefer to use. However, since public gyms, fitness centers and clubs have closed to the public there has been an astounding demand for our home equipment. So much so that we’ve had to evolve our business model to include the leasing of our equipment to ensure we can meet demand.

Some top tips for how to keep your home gym sterile:

  • Wash your hands thoroughly before using any of the equipment
  • Wipe down the surfaces with sanitizer solution an hour before using the machines
  • Keep socks and shoes on
  • Wear weight gloves
  • If anyone else uses your equipment, ensure they follow the above steps first

The main question we are getting at the moment is: What is the process home gym users must go through to access home gym equipment?

The answer is simple: You can conveniently order the whole range online on our e-shop and our retail partners in UAE Go Sports and Decathlon and then item will be shipped to your door. We have revised delivery processes to accommodate social distancing at its most efficient.

From the popular treadmills to climbmills, from exercise bikes to massage chairs and cushions, our e-shop offers the top-quality equipment you’re used to from the gym – designed to suit your home perfectly.


About Johnson Health Tech Middle East

Johnson Health Tech is home to some of the most respected brands in the fitness industry, including: Matrix and Vision, Horizon and Tempo. JOHNSON manufactures a wide range of fitness equipment for both commercial and home use, including treadmills, elliptical trainers, exercise bikes and strength training.

Based in Dubai, UAE, Johnson Health Tech Middle East services the UAE, KSA, Kuwait, Qatar, Oman and Jordan.

© Press Release 2020

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