World famous chill out lounge to launch at Meydan Beach, Dubai's premium beach-side venue
Dubai, United Arab Emirates 4 December 2012
Meydan Group has announced a major new partnership with legendary chill out lounge Café del Mar, set to open its doors at Meydan Beach with a grand launch party 14 and 15 December 2012.
The world renowned establishment of Café del Mar is recognised across the globe for its signature Balearic house music and laid-back atmosphere. The iconic brand originated in Ibiza in 1980 with the simple idea of putting chilled out music to stunning sunsets, introducing the genre of chill out to the world and the eclectic ambient style of music has since become a global success.
Yanal Abaza, Meydan's Head of Business Development, Sport & Leisure commented: "We are very excited to welcome the iconic Café del Mar brand to the Middle East at Meydan Beach. Meydan Group's portfolio focuses on luxurious and elegant lifestyle from thoroughbred racing and sports to premium hotels and leisure. Meydan Beach is the perfect venue to host such a prestigious music and lifestyle brand as Café Del Mar. The brand is a natural fit for both our location and the target clientele for our Chillout Lounge which is one of the most glamorous beach-side locations in the Middle East."
Café del Mar's alfresco beachside lounge at Meydan Beach boasts idyllic surroundings with the backdrop of the Arabian Gulf providing the breathtaking iconic sunsets associated with Café del Mar. Guests can kick back and enjoy the chilled out vibe with signature cocktails and delectable dishes from the Café del Mar menu, in association with Meydan Beach's signature restaurant Giannino.
Umesh Amarnani, Founder & CEO for Utopia, the master franchisor for Café del Mar in Asia and Middle East, commented: "We waited a long time to find the perfect venue in Dubai for Café del Mar, the global lifestyle brand that single handedly founded the chill out genre. Café del Mar Meydan Beach is the next generation Café del Mar which is the flagship for Asia & Middle East. We are grateful to His Highness Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President, Prime Minister and Ruler of Dubai and Mr. Saeed Al Tayer, Chairman of Meydan for giving Utopia this opportunity to partner Café del Mar with Meydan. We promise to take Dubai on an exciting creative journey at Café del Mar Meydan Beach. We look forward to welcoming all to our new home".
Café Del Mar provided the music for Meydan Beach's UAE National Day Weekend, featured special appearances by international act Paris House Addict, legendary 'fashion DJ' Pierre Ravan, opera singer Nellie Petrova and violinist Anna Pavlova, giving guests a taste of the eclectic experiences to come.
Café Del Mar at Meydan Beach is open every evening from 4.00pm until 1.00am, with a schedule of events to be announced soon.
For further information visit: www.meydanbeach.com, email cafedelmar@meydanbeach.comor call +971 (0)44333777
Pre-bookings and guest list are required for entry to Meydan Beach and Café Del Mar.
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About Meydan Group
Meydan Group is a multi-faceted business organisation that connects the world with Dubai through a range of commercial developments, hospitality, sports, leisure and entertainment activities and famed racing and equestrian events. Synonymous for its luxurious style and premium entertainment and sports, the Meydan Group includes Meydan Beach, The Meydan Hotel, Bab Al Shams Desert Resort & Spa, Meydan IMAX, The Track Meydan Golf, QUBE Sports Bar, Meydan Tennis Academy, Emirates Equestrian Centre and the iconic Meydan Racecourse and Grandstand, home of the world famous Dubai World Cup.
About Café del Mar
The perfect sunset, accompanied by what proved to be the foundation stones of 'ambient' music - a fusion of classical music, blues and jazz - attracted world famous musicians intrigued by this totally di!erent style of Ibiza sound. Many later paid tribute to the 'Café del Mar' in their own music. Frank Zappa and Jon Andersson of 'Yes' and 'Vangelis' were often found at the bar, as was Mike Oldfield.
The Café del Mar is most known around the world for its chill-out music compilations. Demand for this 'speciality' sunset music pushed 'Café del Mar' into producing their own cassettes for eager punters, a chance for loyal customers to take a slice of CdM away with them, reminding them of the good times enjoying beautiful sunsets to the soundtrack of harmony.The creation of the Café del Mar music label was inspired - and spontaneously demanded - by the visiting public.
This was the starting point of the music label in reality in 1984. The first disc became internationally renowned and it encouraged people to enquire after this new age sanctuary. Following the great success of the first CD release in 1984, a total of 16 volumes of the main compilation series have since been published selling a total of about 9 million albums worldwide. Viva Entertainment has exclusive distribution rights of music CDs in the Middle East.
About Utopia Group
Utopia is a joint venture between Viva Entertainment FZE and Khamas Group of Investments, established in 2008, headed by Pawan Kachroo, Managing Director and Umesh Amarnani, CEO. Utopia is focused on lifestyle, hospitality and entertainment. It was founded to deliver ideal experiences through F&B and successful living in each project, taking the brand values and building great venues and delivering the experiences.
Utopia's mission is to create platform for the creativity healthy and balanced living across the world. To take the essence of the Café del Mar brand and apply it to everyday living. To build an institution, which evolves and educates the like-minded people who search for the truth.
Utopia has the Master Franchise License rights to Café del Mar in Asia & Middle East. Café del Mar by Utopia is a pioneering concept; the innovators of the original boutique beach bar resort, eroticism and sensuality within the architectural icon. It is a complex combination of style, space and comfort; creating a restful environment which exudes service, ambience and quality. The guests are sophisticated and articulate lifestyle purists. The Café del Mar lounge (hotels and resort) is a celebration of music, food, social synergy, comfort and timeless style with a relaxed vibe.
Utopia operates some of the leading lifestyle F & B Brand in the world. The management team consists of likeminded professional from the F&B, nightlife and entertainment industry who are committed to delivering excellence and enriching society with pleasant experiences. Utopia has its own artists and events Agency and entertainment consultancy. Utopia has worked with brands such as Hakkassan, Marco Pierre White, and Signature by Sanjeev Kapoor, Café del Mar, Pacha, Megu and many other brands.
For media enquiries contact:
Meydan contact: /Agency contact:
Meydan Beach/Catherine Tracey
Email: media@meydanbeach.comDABO & CO
Tel: +971 43444901
Email: catherine.t@daboandco.com
© Press Release 2012
