28 May 2009
Leading Electronics retailer new Online and on-the-ground experience to cater for the growing technological demand in KSA

MeMega, the new electronics retailer under BTAT Group has launched a new e-shopping concept in the Saudi market, showcasing the new portal at its new outlet in La Terra Mall in the city of Jeddah.

MeMega will also be exhibiting a range of the latest hardware, software and electronic products at the new outlet.

This move comes in line with MeMega's vision to contribute in supporting the Information Technology sector in KSA, which has demonstrated huge potential as well as meeting the nation's Tech-Savvy market demands and providing its customers an integrated and unique shopping experience.

In this regard, Mr. Amr Taher, Founder of MeMega and President of BTAT Group said: "The opening of MeMega's outlet comes as a move to strengthen our position in the market and provide our services, so we can become a major player in the Information Technology sector in the region in general, and in Saudi Arabia in particular." 

MeMega guarantees an integrated shopping experience through the new showroom, and through its website (www.memega.com ), which was developed according to international standards for security, performance, and user experience optimization. During the launch of MeMega's website, it will propose more than 1000 products covering technological and electronic categories where most of them will be entering the Saudi market for the 1st time.

Amr Taher added: "In order to provide the market with the latest technological and electronic products, we have signed with many of the largest global modern technology providers such as Dell, HP, Acer, and others, as well as other products that will be entering the Kingdom for the first time and exclusively for MeMega such as Alienware, Flybook, Hardcore Computers, and many others."

The showroom is located in the main front of La Terra Mall, in addition to a neighboring customer service & pick up center. The Outlet has been designed utilizing international architectural expertise to reflect the innovative nature of MeMega's offerings and the meaning of MeMega "I am the Giant" where the visitors can touch how enormous is the outlet and see the diversity in its products. There is another menaing that reflects the name of the outlet which "Giant of Middle East" which shows its uniqueness and distinctiveness in the markets of the region.

Prior to the event and until the opening, promotional campaigns have been taking place in the city  on the day of 28th and 29th of May, impressive shows will take place using the latest technology tools for the first time in Saudi Arabia such as video architectural projection that reflect the slogan of MeMega "MeMega the Power of you", in addition to the fog machine at the entrance which will be projecting the logo in a 3D format rotating randomly, that makes people as if they are in the heart of the event.

Also, Professor Alex Kosik, a Russian Inventor who came from the U.S will be present at the ceremony. He will participate in the event's activities as he's going to submit his new invention in the world of electronic games "Gravitonus Game Chair" which is the first of its kind in the region and will be exclusively available at MeMega outlet.   

-Ends-

For more information:
Rana Al Bechara                                                                    
BME Consultant                                                                     
Mobile: 971504555853                                                           
E-mail: rana.albechara@buchananme.com             

Wissam Chami
BME Consultant
Mobile: 9715038678
E-mail: rana.albechara@buchananme.com

© Press Release 2009