Dubai, August 5th 2012: My-HD Media is a Dubai based Satellite-TV platform offering an exciting wide range of HD channels to audiences in the Middle East and North Africa. My-HD Media has recently announced a strategic long-term partnership with MBC Group to distribute all 7 MBC HD channels; the agreement is the first step of upcoming expansions that represent a considerable opportunity for both MBC and My-HD to significantly upgrade consumers' viewing experience.
Viewers who purchase My-HD approved receivers or viewing cards will be able to enjoy MBC 1, MBC 2, MBC 4, MBC Action, MBC Drama, MBC MAX, and Al Arabiya News Channel, for free, in High Definition available on both Nilesat and Yahsat.
My-HD is the first Satellite-TV platform to offer all MBC HD channels on a large number of leading HD Digital receiver brands such as; Humax in the GCC, NHE in Kuwait, Dansat in Saudi Arabia, Lotus in Algeria and Tevicom in Morocco.
"We are happy to announce, that nearly one million MBC TV households who already own Humax HD receivers, (models IR1100HD, IR1020HD, IR2000HD, IR2020HD, iCORD HD+) can finally enjoy MBC's HD channels by purchasing a My-HD viewing card, available at Humax dealers and shortly in key Hypermarkets across the GCC i.e. Carrefour, Panda, Expert, Lulu and DG Sharaf." said Cliff Nelson, CEO of My-HD.
"We are excited about the combined value that the MBC Group and My-HD brings to viewers in the region. The HD viewing experience is far superior to SD (Standard Definition) channels; the majority of homes already have, "HD" ready TV's but are not enjoying true HD content. Our goal is to bring the best HD experience to millions of MBC viewers and we are thankful to launch our platform in time for the holy month of Ramadan" Added Nelson.
"We take pride in launching our 7 HD channels on the My-HD platform, expanding MBC's ultimate HD experience to as many MBC viewers as possible", commented Sam Barnett, MBC Group CEO.
Barnett further highlighted: "As MBC expands its HD offering, we anticipate more viewers will upgrade their SD receivers for approved HD receivers. And as they do so, we anticipate reducing our SD channels. Ultimately the market is moving to an HD environment - but we do want to ensure that consumers don't purchase non-approved HD satellite receivers which will not be able to receive our channels".
Consumers can find a list of approved receivers and stores at My-HD.TV or MBC.net
About MBC Group:
MBC Group is the first private free-to-air satellite broadcasting company in the Arab World which was launched in London in 1991 and later moved to its headquarters in Dubai in 2002. Over the past 20 years, MBC Group has grown to become a well-established media group that enriches people's lives through information, interaction and entertainment. Based in Dubai, in the United Arab Emirates, MBC Group includes 11 television channels: MBC1 (general family entertainment), MBC2 and MBC MAX (24-hour movies), MBC3 (children's entertainment), MBC4 (entertainment for new Arab women), MBC Action (an indigenous Channel with local and homegrown productions), MBC Persia (24-hour movie channel dubbed in Farsi) , Al Arabiya (the 24-hour Arabic language news channel); Al Arabiya Al Hadath (an extension of Al Arabiya News Channel)； Wanasah (24-hour Arabic music channel) and MBC DRAMA offers 24/7 Arabic Drama; the Group also includes two radio stations: MBC FM (Gulf music), and Panorama FM (contemporary Arabic hit music); as well as O3 productions, a specialized documentary production unit. It has also several online platforms: www.mbc.net, www.alarabiya.net, and www.shahid.net, the first free VOD and catch up portal in the Arab world.
As of July 2011, seven of MBC Group's channels began to air in HD across the MENA Region; the channels are: MBC 1, MBC 2, MBC 4, MBC Action, MBC Drama, MBC Max and Al Arabiya News Channel.
About My-HD Media
Headquartered at Dubai Media city, My-HD is a Low pay TV platform offering a wide range of High Definition channels via satellite including all 7 MBC HD channels in the Middle East and North Africa. My-HD Offers MENA households the opportunity to enjoy The Best in HD Entertainment and best value for money.
My-HD has strong alliances with MENA region's leading satellite receiver brands, positioning My HD as the first Pay-TV platform to carry all MBC HD channels on a large numberof Digital HD receiver brands such as Humax in GCC countries, NHE in Kuwait, Dansat in Saudi Arabia, Lotus in Algeria and Tevicom in Morocco.
My-HD distributes its products and services across several key satellite receivers' dealers and distributors and in major hypermarkets and department stores in the region.
Media Contact:
Name: Sarah Magdi
Title: Account Executive
Agency: Renno Communications Group
Mobile: +971-50-1747098
Email: sarah@rennocg.com
© Press Release 2012
