Dubai, September 30, 2012, Following the success that "Alam Al Tasawuq" (World of Shopping) has achieved on air, MBC Group, and in partnership with CitrussTV.com, the largest shopping network in the MENA region have decided to extend the tele-shopping experience to the Group's online platform, with the launch of www.mbc.net/worldofshopping.

"World of Shopping" (Alam Al Tasawuq) is the leader in showcasing kitchenware and cosmetics in the Middle East and North Africa. Ever since its launch on MBC 4, the world's first exclusive tailored channel for women and young Arab families; the show has created a huge demand for the products featured on air. This has inspired the creation of eshop to ensure that all products are available at all times for the convenience of all customers.  

The eShop showcases all products that have been televised on World of Shopping, along with other additions, allowing visitors to purchase their desired items through a safe and easy checkout module. Visitors can also view images in high resolution, watch product videos and read through the description and features of each product, in order to make informed buying decisions.

Nicolas Bruylants, Managing Director of Citruss TV comments, "This is just one step in the leap towards a heightened online presence for the programme. We continue to strive towards meeting the expectations of our customers with every decisive step we take forward in enhancing the convenience associated with our network, thus far MBC has been invaluable in this journey."

Bruylants added, "World of Shopping fanatics are no longer just viewers but a part of our growing online community. Their dedicated presence on social media channels, not only allows them to share their experiences, it also provides vital product reviews that others in the community can benefit from."

With over 70 products displayed on the website currently, and new products being launched every week; the eShop aims at attracting curious shoppers. The website is bi-lingual and easy for English and Arabic visitors to navigate. Moreover, visitors will enjoy several social media contests organized by World of Shopping, in addition to receiving a newsletter with all the latest news and products on the eshop.

About Citruss TV
Citruss TV, the largest home shopping network in the MENA region, makes buying from the comfort of home a reality; broadcast 24/7 in over 18 countries to give viewers an exclusive and convenient shopping experience. With products that are guaranteed to be the best and exclusive to Citruss viewers, consumers can choose from general cosmetics, hair products, fitness equipments, household appliances, toys to jewellery,  where want for choice is not an option. Citruss TV makes sure that their customers are aware of what's new and that their products are made available to huge masses through the show "Alam Al Tasawoq" (The World of Shopping) on MBC4, the online platform www.citrusstv.com, and through social media channels such as Facebook, Twitter and Youtube.

About MBC Group
MBC Group is the first private free-to-air satellite broadcasting company in the Arab World which was launched in London in 1991 and later moved to its headquarters in Dubai in 2002. Over the past 20 years, MBC Group has grown to become a well-established media group that enriches people's lives through information, interaction and entertainment.  Based in Dubai, in the United Arab Emirates, MBC Group includes 11 television channels: MBC1 (general family entertainment), MBC2 and MBC MAX (24-hour movies), MBC3 (children's entertainment), MBC4 (entertainment for new Arab women), MBC Action (an indigenous Channel with local and homegrown productions), MBC Persia (24-hour movie channel dubbed in Farsi) , Al Arabiya (the 24-hour Arabic language news channel); Al Arabiya Al Hadath (an extension of Al Arabiya News Channel)； Wanasah (24-hour Arabic music channel) and MBC DRAMA offers 24/7 Arabic Drama; the Group also includes two radio stations: MBC FM (airing the best in Gulf music), and Panorama FM (airing contemporary Arabic hit music); as well as O3 productions, a specialized documentary production unit.   It has also several online platforms: www.mbc.net, www.alarabiya.net, www.shahid.net (the first free VOD and catch up portal in the Arab world) and www.actionha.net, among others. As of July 2011, seven of MBC Group's channels began to air in HD across the MENA Region; the channels are: MBC 1, MBC 2, MBC 4, MBC Action, MBC Drama, MBC Max and Al Arabiya News Channel.

About MBC.net
MBC.net is one of the leading Arabic entertainment web portals in the region. With an attractive mix of sports, entertainment, movies and music content, along with its user interactivity and social networking features MBC.net is establishing itself as a unique experience for its audience. Moreover, the website provides its visitors with the ability to tune in to MBC FM and Panorama FM through Live Streaming.

For more information, please contact:
Zaina Tahboub
PR Supervisor
MBC Group
Tel: 04- 391 9999 ext 7394
Email: Zaina.tahboub@mbc.net
Website: www.mbc.net

© Press Release 2012