PHOTO
Dubai: In a move to cushion local businesses in the wake of the dreaded COVID-19 pandemic, boutique communication agency, Matrix Public Relations, has signed on three companies on a pro bono basis.
The companies were nominated by members of the public following the agency’s nationwide social media campaign held in April in search of local success stories from homegrown businesses that needed to be told.
As part of the deal, Matrix Public Relations will offer free strategic communications support to the winning companies for a period of two months. This gesture, according to the agency’s spokesperson, will help the companies to create awareness and generate publicity for their activities during the pandemic and most importantly highlight the impact these actions have had on the community.
Under the hashtag #AddingValueToYourIdentity, Matrix PR ran a 3 week-long interactive digital campaign through its social platforms asking people to nominate local stories that they feel deserved to be told.
Hilmarie Hutchison, Chief Executive Officer of Matrix PR said the initiative was in line with the agency’s contribution towards supporting homegrown businesses to get the recognition they deserve especially at a time when economic activities in the region are at an all-time low.
“We are aware that there are many local businesses that are helping their communities and employees cope well during the COVID-19 pandemic. We have, therefore, decided to offer our expertise and support to deserving local businesses by providing free PR services that will, in turn, help tell these great stories. This is our way of saying thank you to local businesses for staying open and working hard to support the communities to fight this pandemic.”
Ends
About Matrix
Matrix Public Relations, founded in 1999, is a Dubai-based boutique PR consultancy with well-established regional and international partners.
As a reliable communications partner Matrix marries international PR expertise with perceptive local knowledge to plan and implement strategic communication initiatives that make a difference for all their clients.
Matrix is also the regional representative of MTI, the global crisis management network. With its unique communication solutions and strong media relations, Matrix helps its clients across all industries to be more successful.
For more information, please visit https://www.matrixdubai.com/public-relations/
© Press Release 2020
Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
