BASF announced the launch of the Master Builders Solutions brand in Oman. The brand strengthens BASF's industry orientation. It stands for BASF's commitment to provide the whole construction industry with tailored products and solutions.
Master Builders Solutions draws on a number of successful specialty brands such as Master Builders®, Glenium® and Ucrete®. It is based on a more than century-old tradition of innovations for the construction industry. "In Master Builders Solutions, we concentrate our ability to collaborate across technologies and functions on a global scale. That way, we create solutions geared to meet the individual construction challenges of our customers," said Dr. Tilman Krauch, president of BASF's Construction Chemicals division.
The range of products and services marketed under the brand features a global naming system, helping BASF to support customers and partners with constantly high quality and consistent products and services. The portfolio of products and services marketed under the brand embraces chemical solutions for new construction, maintenance, repair and renovation of buildings as well as infrastructure: concrete admixtures, cement additives, solutions for mining and tunnelling, waterproofing, concrete protection and repair products, grouts and high-performance flooring products.
The launch of Master Builders Solutions in Oman will support BASF in further strengthening its position in this emerging market. It has already been launched - among other regions and countries - in Turkey, and the Gulf Cooperation Council countries. Africa, Azerbaijan, and Jordan will follow in May 2014. "The introduction of the brand underlines that we are more than a supplier of individual chemical products. BASF combines its products and services under one brand to be the solution provider of choice for the whole construction industry. The new brand also highlights our position as truly global player in the construction chemicals industry," said Dick Purchase, head of BASF Construction Chemicals division in the ORA region (Orient, Russia & Central Asia, Africa).
The Sultanate of Oman with its major plans of expansion in Infrastructure, Oil & Gas and Industrial Growth, will certainly give an opportunity to bring in new technology and innovation. "BASF offers solutions to these challenges and surely projects like the Railways, Medical City, roads and bridges all over the Sultanate will benefit from the technologies we bring to the doorstep," said Joseph Moraes, Regional Manager of BASF Construction Chemicals LLC in Oman.
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About the Construction Chemicals division
BASF's Construction Chemicals division offers advanced chemicals solutions for new construction, maintenance, repair and renovation of structures. Our comprehensive portfolio encompasses concrete admixtures, cement additives, chemical solutions for underground construction, waterproofing systems, sealants, concrete repair & protection systems, performance grouts, performance flooring systems, tile fixing systems, expansion control systems and wood protection solutions.
The Construction Chemicals division's 5,700 employees form a global community of construction experts. To solve our customers' specific construction challenges from conception through to completion of a project, we combine our know-how across areas of expertise and regions and draw on the experience gained in countless construction projects worldwide. We leverage global BASF technologies, as well as our in-depth knowledge of local building needs, to develop innovations that help make our customers more successful and drive sustainable construction.
The division operates production sites and sales centres in more than 50 countries and achieved sales of about €2.1 billion in 2013.
About BASF
BASF is the world's leading chemical company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of about €74 billion in 2013 and over 112,000 employees as of the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at www.basf.com.
© Press Release 2014
