Mashawi Lebanese Restaurant has signed an agreement with the American company Francorp through its Middle East regional office in Dubai. According to the agreement, Francorp will develop a Full Franchise Program for their success in their Lebanese Restaurant concept, the hospitality network of the parent company Intercat LLC.
The agreement was signed between George Farha, Owner and founder of "Mashawi Lebanese Restaurant" part of Intercat group LLC and Imad A. Charafeddine, Managing Partner at Francorp UAE - Middle East.
Through this ambitious franchise program, Mashawi Lebanese Restaurant plans to prepare itself for a regional and international expansion and open several branches to enter new markets commented George Farha, Owner and founder of "Mashawi Lebanese Restaurant" part of Intercat group LLC.
"Mashawi's core menu features are the famous authentic Lebanese food. The focus is fresh, quality ingredients, updated preparations and presentations of traditional favorite dishes. The highlight of the Mashawi's gastronomic experience is its wide array of grilled dishes. Cooked slowly over crackling coal, Mashawi's grilled specialties are consistently tender and juicy. Mashawi's traditional; no-fuss approach in grilling brings out the natural flavors of the meat whether it's lamb, beef, chicken, or fish. Mashawi's menu also includes hot & cold mezzeh, moujanat, fried delicacies, desserts and beverages".
"We are thrilled to see franchises expand in the region, it is clearly seen that the awareness on franchising is increasing day by day" "Franchising is the only solution for successful local businesses to expand their business within a very short period of time" commented Imad A. Charafeddine, Managing Partner at Francorp UAE - Middle East.
"We are pleased and honored to add Mashawi Lebanese Restaurant to our successful client list and to offer them our consultancy for their full franchise development program added Imad A. Charafeddine.
Francorp opened their office in Dubai and started their regional operation by offering professional commercial services throughout the Middle East and North Africa. With their extensive experience, outstanding achievements and high quality services, Francorp became one of the largest leading international companies in franchise development and consultancy.
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FOR MORE INFORMATION CONTACT:
Mr. Imad A. Charafeddine
Off: +9714 3297675
Email: Info@francorp.ae
imad@francorp.ae
Web: www.francorp.ae
© Press Release 2009
