Amman - Stemming from its belief that transportation transcends cars to encompass the overcoming of challenges and achieving goals, Markazia Toyota sponsored the journey of young Jordanian mountaineer, Ahmad Bani Hani, to the peak of Denali mountain in Alaska - the highest summit in North America.

Through the sponsorship, Markazia Toyota aims to enable Bani Hani to realize his ambition to climb the highest Seven Summits in the world - a challenge for mountaineers around the globe given their altitude of 8,000 meters each (26,247 feet above sea level). This support is closely aligned with the ‘Start Your Impossible’ slogan, which was launched last year by Toyota Global to inspire members of society and encourage them to conquer difficulties in order to fulfill their aspirations.

“Bani Hani is a genuine Jordanian talent that deserves support, much like other worthy athletes throughout the Kingdom. As a transportation solutions provider - not solely a car dealer - we chose to support Bani Hani to embark on his journey to the Seven Summits in order to achieve the impossible,” commented Nadim Haddad, General Manager of Markazia Toyota. “Today, the ‘Start Your Impossible’ slogan has become a philosophy and a way of life that we encourage everyone - including employees, clients and individuals - to adopt so as to overcome the adversities we encounter and fulfil our dreams,” he added.

Bani Hani has successfully climbed three of the Seven Summits - Mount Kilimanjaro in Africa (5,895 m), Mount Elbrus in Europe (5,642 m) and Aconcagua in South America (6,962 m). Faced by an extreme snowstorm and harsh weather conditions, the Bani Hani team was forced to descend from Denali (5,800 m).

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About Markazia:

Markazia is the sole distributor of Toyota, Lexus and Hino trucks in Jordan. Since 1999, it has established itself as a leading company in automobile sales, after sale services and spare parts with five dealers spread over the Kingdom. Markazia aims to be a lifelong partner to Jordanians, especially youth, whose growth and success reflect positively on the company. Thus, a CSR program and a strategic approach grounded in the community are what make Markazia more than just a distributor, but an effective corporation that works for the betterment of society.

Markazia has proven its unwavering commitment to uphold the Toyota key principles of value for money, safety, quality, innovation and environmental responsibility through its impeccable services and corporate values. Toyota’s diverse product line guarantees that the needs of each and every client, no matter how different, are met through a vehicle that seamlessly complements their lifestyle and acts as an extension of their personality.

For more information or assistance, please contact us at:

Tel:  +962 6 585 4002/6

Fax:  +962 6 585 3001

P.O. Box:  930391, Amman 11193, Jordan

Email: media@bidayacorp.com

© Press Release 2018

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