Beirut, 6 July 2011: Style, elegance and innovation - wholistic attention to small details is key to creating modern designer bathrooms. This approach extends even to items such as WC flush plates which have traditionally been considered only in terms of their functional performance. The latest models introduced by GROHE bring innovative designs, high-quality materials and forward-looking technologies to today's bathroom. These luxurious flush plates complete the private spa experience in superior style.

A world of contemporary elegance

Skate Cosmopolitan Leather is a unique flush plate designed for bathrooms serving as places of relaxation and well-being. It brings more than a touch of cosmopolitan flair to bathrooms. The quilted or plain leather is available in four fashionable colours - black, white, red and brown. This visibly and tangibly natural material adds that certain something to the bathroom, providing a timelessly elegant frame for the purist push buttons in brilliant GROHE StarLight® Chrome.

This kind of variety is not confined to the visual styles of the new flush plates which are available with two-volume flushes and start-stop function. Saving water is made easy by GROHE EcoJoy® technology. The new plates can be mounted vertically and horizontally, thereby allowing for the greatest possible freedom of interior design in line with personal preferences and architectural visions.

Reflecting the company's commitment to high quality and unique designs, the recent additions to the Skate Cosmopolitan range include WC flush plates with a mirror surface. Seeing that sturdy safety glass offers an ideal surface for modern Cosmopolitan-style

bathrooms, the designers came up with the idea to create a super-flat WC flush plate of compact dimensions. The unobtrusive and timeless design speaks for itself. Anti-fingerprint technology ensures that the plates retain their splendid looks even under frequent use. Available for two-volume and start-stop flushes, the plates can be mounted vertically or horizontally.

Ambient lighting sets just the right mood

The GROHE Ondus® Digitecture-Light flush plate takes the concept of the personalised bathroom to the next level. Ambient lighting, a technology which allows to set different moods in a room, is already widely used in the consumer electronics sector. Now GROHE brings it to the bathroom by incorporating colourful LEDs into a stylish flush plate - an innovative solution for completely customised bathroom decors.

Available with a Velvet Black or Moon White glass finish, these square-shaped flush plates lend themselves to a wide variety of bathroom decors. A round trigger button in the middle contrasts the square shape of the plate. The two-volume flush can be triggered in touchless or tip-on mode. The light surrounding the plate like a halo can be personalised at will by choosing between more than 200 colours from across the spectrum, ranging from cool blues and greens to warm red and orange shades. Personalisation could not be more simple - a user-friendly controller allows to adjust the illumination to the desired bathroom ambiance. A timer can be used to deactivate the lighting e.g. during daylight hours.

By introducing new designs, surfaces and technologies, GROHE makes a powerful statement on the way forward in flush plate design. With the manufacturer now offering an unprecedented range of innovative looks and new materials to match all decors and styles, the new GROHE flush plates are here to complete designer bathrooms in unique and exclusive style.

Home is where my GROHE SPA is.

-Ends-

About GROHE
Grohe AG is the world's leading premium brand of sanitary fittings. As a global brand for sanitary products and systems, GROHE sets standards in quality, design, technology and sustainability, providing water to perfection.

With its headquarters in Hemer and Corporate Center in Düsseldorf, the company currently employs some 5,000 people worldwide, including 2,300 in Germany. In 2010, the company's kitchen and bathroom fittings and showers, automatic fittings for the commercial and contract sectors, and installation and flushing systems generated sales of EUR 980 million (unaudited figure).

GROHE has six production plants, of which three are located outside Germany, namely in Portugal, Thailand and Canada. The company currently generates 82 % of its sales outside Germany.

GROHE Eastern Mediterranean, Middle East & Africa
PO Box 27048
CY-1641, Nicosia, Cyprus
Internet: www.grohe.com

Media contact: Memac Ogilvy Public Relations
Carmen El Hajj/ Layale Abou Antoun                  
Memac Ogilvy PR, Beirut
Tel: +961-1-486065
Fax:+961-1-486064
Email: Carmen.el-hajj@ogilvy.com
Layale.abouantoun@ogilvy.com

© Press Release 2011