PHOTO
- To show gratitude for their heroic efforts, Lancôme offered nurses in the frontlines gift bags with beauty products
- L’Oréal Paris partnered with the Lebanese Food bank and Min Albi NGO to donate more than 3,000 units of essential hygiene products to the most vulnerable families
Lebanon: - L’Oréal Levant announced today the launch its solidarity program to support stakeholders involved in the fight COVID-19 in Lebanon.
This program aims at supporting hospitals and healthcare professionals who are on the front-line of the fight to curb the spread of virus, as well as non-profit organizations committed to protect the country’s most vulnerable communities.
Below are the details of the solidarity actions by L’Oréal Levant:
- Solidarity with healthcare professionals:
Since the beginning of the pandemic, the group has mobilized its plants around the world to produce Hydro-Alcoholic Gels. In collaboration with the Lebanese Dermatology Society, L’Oréal Levant distributed large quantities of hydro-alcoholic gels – under its La Roche-Posay brand – to Rafik Hariri University Hospital (RHUH) to support the safety of medical teams at the forefront of the fight against the virus in the country. Additional units will be distributed to partner doctors and pharmacists across the country.
- Showing appreciation to nurses in the frontlines:
During the last few months, nurses were fighting this pandemic relentlessly, putting their health and lives at risk every day and neglecting their wellbeing for the common good. To show solidarity and gratitude for their outstanding sense of duty, Lancôme offered Rafik Hariri University Hospital’s nurses gift bags with beauty products.
- Support to vulnerable communities:
To help people whose situation is getting worse during covid-19 lockdown, L’Oréal Paris partnered with the Lebanese Food bank and Min Albi NGO to donate more than 3,000 units of essential hygiene products – shampoos, shower gels and deodorants – to the most vulnerable families to help them through this difficult economic phase.
- Engaging employees through match-funding campaign to the Lebanese Food Bank:
To encourage employees to take part in L’Oréal Levant’s solidarity program, the company organized a garage sale, the proceeds of which were directed to the Lebanese Food Bank, providing food supplies enough to cover the needs of 70 vulnerable families for a period of one month. To match employees’ donation, L’Oréal Levant donated IT equipment to be distributed to underprivileged families, in a time of online schooling.
"In this unprecedented crisis, it is our responsibility to contribute to the collective effort. Through these actions, we express our recognition, our support and our solidarity towards those who are demonstrating extraordinary courage and selflessness in their efforts to combat the COVID-19 and to vulnerable communities that are the most affected”, commented Philippe Patsalides, Managing Director of L’Oréal Levant.
Globally, since mid-March, L’Oréal has actively responded to the emergency with a solidarity plan where approximately 14 million units of hand sanitizers and over 4.3 million products where donated to healthcare professionals, employees of partner retail customers and suppliers.
-Ends-
About L’Oréal in Levant
L’Oréal Lebanon was founded in 2000. In 2011, the subsidiary became a regional hub covering four countries: Lebanon, Jordan, Iraq and Syria, and L’Oréal Levant was born. Today, L’Oréal Levant employs over 200 people, and markets more than 20 of the group’s portfolio of international brands, including: L’Oréal Paris, Garnier, Lancôme, Kiehl’s, Kerastase, Vichy and La Roche-Posay.
About L'Oréal
L’Oréal has devoted itself to beauty for over 100 years. With its unique international portfolio of 36 diverse and complementary brands, the Group generated sales amounting to 29.87 billion euros in 2019 and employs 88,000 people worldwide. As the world’s leading beauty company, L’Oréal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail, branded retail and e-commerce. Research and innovation, and a dedicated research team of 4,100 people, are at the core of L’Oréal’s strategy, working to meet beauty aspirations all over the world. L’Oréal’s sustainability commitment for 2020 “Sharing Beauty With All” sets out ambitious sustainable development objectives across the Group’s value chain.
More information: https://mediaroom.loreal.com/
© Press Release 2020
Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
