PHOTO
6th June 2016
Dubai, United Arab Emirates
Newly launched Liberty Building Solutions FZE - a Jebel Ali Free Zone based subsidiary of Liberty House Group - is pleased to announce it now holds exclusive rights to stock and distribute the premium quality UK produced Barton Engineering cable management system across the MENA region.
Barton Engineering is a long-standing market leader in the manufacture and supply of proven performance rigid and flexible steel conduit and associated fittings. The UK brand has been present in the Middle East for over 30 years, and has been used extensively in flagship projects across the region including Burj Khalifa, Ferrari World, Dubai Opera House, Al Ain Hospital in the UAE, the Qatar National Museum, the Mall of Qatar and the King Faisal Air Base in Saudi Arabia.
In November 2015, Liberty purchased the assets of Caparo Industries Plc including the Barton Engineering brand, and from March 2016, Liberty Building Solutions has taken over the regional distribution for the entire Barton, Longmore and Hayes ranges of cable management products in the MENA region. In addition, Liberty Building Solutions will stock and sell other complementary electrical Power and Distribution items including Proteus switchgear and RPP/M2 wiring accessories.
Liberty Building Solutions' CEO, Richard Botting said: "Barton and the other cable management ranges enjoy a strong brand reputation in the Middle East. The products have a proven track record of performance in this harsh environment which combines the extremes of heat, salinity, humidity and dust."
"At Liberty Building Solutions we also have a team that has a considerable amount of knowledge of the ranges and their applications. This expertise, combined with our excellent working relationships with key clients in the region and their requirements, places us in an excellent position to provide solutions of leading quality."
Liberty Industries Group CEO Douglas Dawson commented: "In establishing Liberty Building Solutions, our Group is delivering the all-important continuity of supply to the many prestigious clients already using Barton, Longmore and Hayes across the MENA region. We also look forward to assisting many more new customers and have plans in growing our product and service offering."
"As the location of one of our global hubs, Dubai is the logical place for Liberty to offer products that are a direct result from our global integrated supply chain," Sanjeev Gupta, Executive Chairman of Liberty House Group added. "It is our Group's intention to further grow our presence here by introducing additional market leading products as we look to expand both Liberty's reputation and market share in the region."
-Ends-
For more information relating to LBS please contact Richard Botting, Liberty Building Solutions, 00971 50 6578854 / richard.botting@libertyhouseuk.com.
For press information on Liberty House Group and on Liberty Building Solutions please contact Melda Sipahi at Liberty House Group
Tel: 00971 56 411 42 39 / melda.sipahi@libertyhouseuk.com
Salpy Kevorkian at Grayling on behalf of Liberty House Group
Tel: 00971 55 154 3077 / salpy.kevorkian@grayling.com
www.libertybuildingsolutions.com
Background:
Liberty House Group is an international business, specialising in metals trading as well as the manufacture and distribution of steel and advanced engineering products. Operating from four strategically positioned financial hubs in London, Dubai, Singapore and Hong Kong, the Group has sites in Europe, Africa, the Far and Middle East, Australia and North America. With a network of offices spread across 30 countries around the world, its current turnover is approximately US $4.3 billion and it employs circa 3,000 people globally.
Liberty House Group has two main operating arms - Liberty Commodities and Liberty Industries. Liberty Commodities is a comprehensive services provider to the global steel and metal industries. It specialises in the provision of innovative trade and supply chain solutions, including financing options, to its clients through an international network developed over a quarter of a century. Liberty Industries contains the majority of the Group's manufacturing capacity. It is a fully integrated global industrial business delivering a large range of engineering solutions - from liquid steel production and distribution through to value added advanced engineering products and services - across many sectors.
Globally, the Liberty House Group is focused on creating a sustainable, balanced international business that is non-cyclical, environmentally conscious and socially responsible, and has an integrated and agile business model.
Liberty Building Solutions
Liberty Building Solutions is part of Liberty Industries Group which is owned by Liberty House Group. Recently formed Liberty Building Solutions FZE, part of the GFG Alliance, is a Middle East based regional distribution business specialising in the supply of premium quality installation materials, including the Barton Engineering rigid and flexible steel conduit and cable management range as well as conduit brands Hayes and Longmore. The business also provides complimentary electrical power and distribution items including Proteus switchgear and RPP/M2 wiring accessories.
GFG Alliance
Liberty House Group is part of the GFG Alliance, which is an association between Parduman K Gupta and Sanjeev K Gupta's business interests to forge a new agile, sustainable, non-cyclical integrated global business model. Its key focus is the creation of a resilient supply chain - from liquid steel produced from recycled scrap and renewable energy, to steel and highly-engineered products manufactured locally on a global basis, funded through a pioneering financial approach.
The Group, which has a global footprint spanning 30 countries comprises four distinct businesses: Liberty Commodities Group (LCG) a comprehensive services provider to the global steel and metal industries, Liberty Industries Group (LIG), an integrated steel producer and distributor, SIMEC, an international resources group focused on sustainable power, mining and infrastructure assets and GFG Investments an innovative financial services and properties platform. In 2016 GFG's combined turnover totalled US $6.7bn, and its net assets are valued at US $1bn.
© Press Release 2016