Dubai, March 29, 2006: Global and regional digital leader LG Electronics has launched the new Flatron LCD TV monitor with Digital Fine Contrast (DFC) ratio enhancing technology.

DFC technology delivers a contrast ratio of 1600:1, a performance superior to any other LCD TV on the world market. The product of years of research, DFC achieves clearer, crisper, brighter images that are perfect for multimedia entertainment.

DFC activates a unique 'Smart Function' that automatically sets the best contrast ratio for each image in a fraction of a second, and the advanced image enhancing technology is especially effective with dark images. LG's DFC technology comes in a range of Flatron LCD TV models: LX70, LX52, LX19, LX60, and LX82.

"LG's lifestyle approach and consumer focus of the digital display business is highlighted with DFC technology," said K.W. Kim, President, LG Electronics, Middle East and Africa Operations. "Today, TV monitors have a wider range of uses in the home and workplace, and the new Flatron series offers greater flexibility and performance. By incorporating cutting-edge technology, LG will reinforce its position as a global leader in digital display."

In the new era of multi-use, LG monitors equipped with DFC provide viewers with a seamless viewing experience and greater control, allowing them to watch movies, animation, TV programs and even fast moving sports games on LCD monitors.

Kim added: "LG maintained its regional market leadership in the PDP and LCD TV division in 2005. The company recorded a turnover of US$136 million, a nine per cent growth over 2004. LG is striving to become the number one in the global display market, and aims to achieve total global sales of US$10 billion by 2010."

-Ends- 

About LG Electronics, Inc.
LG Electronics, Inc., (KSE: 06657.KS) is the world's major force and technology innovator in electronics, information and communications products. The company has more than 67,000 employees working in 77 subsidiaries and marketing units around the world. LG Electronics is the world's largest producer of CDMA handsets, DVD players, optical storage devices, air conditioners, canister vacuum cleaners and micro ovens. With total revenue of more than USD 35 billion (consolidated USD 45 billion), LG Electronics is comprised of four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media.

LG Electronics Digital Appliance Company (DAC) is a technological leader and a pioneer in home appliance convergence. LG DAC provides a total package of digital products for homes, which includes air conditioners, refrigerators, washing machines, cooking appliances, and vacuum cleaners. LG has also made entry in the built-in appliance market. LG's innovative combination products and home network features have garnered international acclaim.

LG Electronics' goal is to enable the intelligent networking of digital products that will make consumers' lives better than ever. For more information, please visit www.lge.com

For more information, contact:
Hamad M. Malik           
Director
Marketing & Corporate Communications                         
LGE Middle East & Africa Operations                                
Tel: +9714-3340066                                                               
Fax: +9714-3370515                                                               
Email: hamad@lge.com   
                                                                      
Aarif Malik / Amber Dale
Polaris Public Relations               
Dubai,
UAE
Tel: +9714-3348522
Fax: +9714-3341326
Email: a.malik@polaris-me.com 
a.dale@polaris-me.com                                                          

© Press Release 2006