Lexus achieves cumulative global sales of 2mln electrified vehicles

Dubai, United Arab Emirates: Lexus announced recently that the luxury brand eclipsed the milestone of 2 million global sales of electrified vehicles[1] at the end of April 2021. The company has been a pioneer of electrification in the luxury market since the launch of the RX400h in 2005, and has continued to expand its lineup of electrified vehicles to meet the needs of its customers and society.

Based on a philosophy of "right time, right product, right place", Lexus aims to further develop its electrified product portfolio to make use of the diverse energy sources and infrastructure environments encountered around the world. Lexus now sells nine models of electrified vehicles, including HEVs and BEVs, in around 90 countries around the world.

In 2020, 33% of Lexus models sold globally were electrified. Since 2005, the company’s electrified vehicles have contributed to a cumulative reduction in CO2 emissions of approximately 19 million tons – equivalent to the combined CO2 output of 300,000 passenger cars each year for the past 15 years.

“We are proud to achieve this remarkable milestone, which represents another important step in tackling environmental challenges and realizing our goal of a carbon-neutral society where people can enjoy a happy, healthy and sustainable life, with freedom of mobility,” commented Kei Fujita, Chief Representative, Middle East and Central Asia Representative ‎Office, Toyota Motor Corporation. “Lexus has the competitive expertise and know-how in the core technologies of electrification thanks to its experience in developing, producing, and improving major electrified components and many years of collecting feedback from markets around the world. I would like to thank our customers in the region for their loyal support as we continue to develop our electrification technologies in pursuit of our target to reduce CO2 emissions by 90% by 2050.”

Under the “Lexus Electrified” vision announced in 2019, Lexus will evolve its electrification technology to realize enhanced vehicle performance characteristics and continue to provide customers with the fun and joy that the car brings. By 2025, the company will introduce 20 new or improved models, including more than 10 Battery Electric Vehicles (BEVs), Plug-in Hybrid Electric Vehicles (PHEVs), and Hybrid Electric Vehicles (HEVs). The future expectation is that sales of electrified models will exceed those of the pure-petrol variety. In addition, by 2050, Lexus aims to achieve carbon neutrality throughout the entire vehicle lifecycle, from materials, parts, and vehicle manufacturing to logistics, driving, and disposal/recycling.

In order to further accelerate the spread of electric vehicles, Lexus plans to introduce the first PHEV in a mass-market model in 2021, as well as a completely new model dedicated to BEVs in 2022. By utilizing electrification technologies such as motors, inverters, and batteries that Lexus has cultivated over the years in the field of HEVs, the company aims to create new value and a driving experience unique to Lexus electrified vehicles. These will feature a high level of dynamic performance that appeals to all five senses and is unmatched by conventional cars. 

Cumulative sales of electric vehicles from 2005 to the end of April 2021
By Market US: 540 thousand units Europe: 480 thousand units China: 387 thousand units Japan: 401 thousand units East Asia: 138 thousand units Others: 74 thousand units	By Model RX: 518 thousand units ES: 384 thousand units CT: 372 thousand units NX: 285 thousand units UX/UXEV: 137 thousand units IS/LS/RC/LC and others: 324 thousand units
Global: 2.02 million units

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About Lexus

Lexus launched in 1989 with a flagship sedan and a guest experience that helped define the premium automotive industry. In 1998, Lexus introduced the luxury crossover category with the launch of the Lexus RX. The luxury hybrid sales leader, Lexus delivered the world’s first luxury hybrid and has since sold over 2.02 million hybrid vehicles (as of the end of April 2021).

A global luxury automotive brand with an unwavering commitment to bold, uncompromising design, exceptional craftsmanship, and exhilarating performance, Lexus has developed its lineup to meet the needs of the next generation of global luxury guests and is currently available in over 90 countries worldwide.

Lexus associates/team members across the world are dedicated to crafting amazing experiences that are uniquely Lexus, and that excite and change the world.

For more information, please contact:
Ismail Yagan
General Manager
Lexus Middle East
Tel: +9714 2993875
Mobile: +97156 1797456
Email: ismail.yagan@toyota-me.ae 

Walid Majzoub
TRACCS
Tel: +9714 3672530
TRACCS 24/7 Media Hotline: +97150 9448389
Email: walid.majzoub@traccs.net 

[1] Electrified vehicles refer to Hybrid Electric Vehicles (HEVs), Plug-in ‎‎Hybrid Electric Vehicles (PHEVs) and Battery Electric Vehicles (BEVs)

© Press Release 2021