A personal photo processing center ideal for both traditional and digital photo output
-- Personal photo studio unlocks the power of digital imaging with Lexmark's first All-In-One featuring camera card slots, flexible flatbed scanner and PC-enabled one-touch photo reprinting --
Lexmark International has launched the Lexmark P3150, its first All-In-One with built-in digital camera card slots. This powerful, easy-to-use tool meets the needs of all consumers looking to generate, replicate and share photos. On-board camera card readers enable digital camera enthusiasts to quickly retrieve images and generate brilliant borderless 10x15cm and A4 prints, while the 48-bit flatbed scanner allows users to easily incorporate traditional photos into their digital worlds.
“The P3150 offers consumers access to a similar breadth of features as a photo processing kiosk found in retail stores – but in the comfort of their own homes,” said Robert Kikano, Managing Director of Lexmark M.E. Distribution & Marketing E.C. “With direct camera card slots, the P3150 was engineered for digital camera owners and allows them to not only enjoy their digital snapshots, but also better preserve and share their traditional photos.”
Marketing research firm InfoTrends Research Group recently announced findings that indicated sales of digital cameras would nearly replace the sale of reloadable film cameras by 2008. Michelle Slaughter, Director of InfoTrends' Digital Photography Trends service stated, "The shift to digital photography will be nearly complete by 2008 due to advancing consumer adoption of a wide range of consumer digital imaging solutions.”
A personal photo studio
The P3150 complements virtually all digital cameras, supporting CompactFlash I & II, SmartMedia, Memory Stick, Secure Digital (SD), MultiMedia (MMC), and Microdrive memory cards. Digital camera owners can insert memory cards into the unit directly, and within minutes edit, save and print their photographs. The P3150’s flexible flatbed scanner captures the finest detail, with 48-bit color depth and 600 x 1200 pixels per inch (ppi) optical resolution – offering customers the opportunity to convert traditional photographs into digital pictures.
Lexmark’s integrated Photo Editor software ships with the P3150 and allows users to perform commonly sought-after image editing:
· Red-eye reduction simply scan the image, follow the easy steps in the built-in software and then reprint!
· Crop and resize photos within minutes, transform a 10x15cm photo into wallet-sized pictures or larger sizes suitable for framing and great for gift giving!
· Photo enhancements just a few mouse-clicks can adjust the contrast and brightness of your photos.
With the P3150, the creative possibilities are endless, allowing users to organize and share memories with a host of easy-to-navigate applications. Consumers can:
· Create reprints with the touch of a button;
· Design and print scrapbook pages;
· Develop an online photo album; and
· Generate a PC-enabled slide show.
Ultimate ease-of-use
Designed for easy operation, the P3150 is so straightforward that any member of the family can tap into its sophisticated feature set. Minimal buttons and a compact, low-profile design makes it simple for a seated user to operate. In addition, to help ensure the best possible output, Lexmark’s PrecisionSense™ media sensing technology automatically adjusts the driver according to the paper type being fed through the input tray.
Also, the PC-enabled copier allows customers to make reprints quickly and easily – with just the touch of one button.
Brilliant output
Capable of achieving photo lab quality prints, the P3150 offers up to 4800 dpi resolution on photo paper, six-color support and borderless print capability in a variety of popular sizes. Capable of generating a 10x15cm print in about 60 seconds, customers will appreciate its efficient performance when time is of the essence.
Lexmark International, Inc. is a leading developer, manufacturer and supplier of printing solutions - including laser and inkjet printers, multifunction printers, and associated supplies and services - for offices and homes in more than 150 countries. Founded in 1991, Lexmark reported approximately $4.4 billion in revenue in 2002, and can be found on the Internet at www.lexmark-me.com.
Lexmark and Lexmark with a diamond design are trademarks of Lexmark international Inc., registered in the U.S. and/or other countries.
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© Press Release 2003
