Surge in demand for Lexmark multifunction printers and solutions drives appointment of one of the largest value added distributors in the Middle East

DUBAI, UAE - 1st April 2015 - Lexmark today announced the appointment of Metra as its newest Value Added Distributor (VAD) in the Middle East region, KSA and Egypt. Demand for Lexmark's award winning and analyst recognized, multifunction printers and services has been a catalyst to the appointment of Metra as a VAD. Both companies, in tandem, will allow resellers to help organizations capitalize on unlocking the potential of unstructured data.

Metra has an established reputation in the regional ICT industry, a factor that makes them an ideal partner for Lexmark to widen the business reach and develop a dynamic reseller base. The appointment of Metra as a VAD, continues Lexmark's effort to uphold its ongoing commitment to the regional market for value and outstanding customer service and the best partner relationships in the region.

New and existing Lexmark customers will benefit from Metra's deep expertise in the IT industry and a roster of more than 30+ vendors.

"Lexmark and Metra are united to supply our products and solutions in the Middle East, ensuring that the right product and solution is delivered and implemented at the right time to meet customer demands." said Mathias Militzer, General Manager, Lexmark Middle East and Africa. "Metra's addition to our roster of partners is a win-win for our existing and new customers across the region."

"We have experienced tremendous growth in the past twelve months for Lexmark's products and solutions including MPS and Metra's appointment as a distributor underscores our commitment to help resellers capitalize on this demand. Metra's expertise in sales, marketing, and logistics in the IT industry will prove to be instrumental and beneficial to the Middle Eastern reseller community." Mathias Militzer, added.

"Throughout our 33 years history, we have focused on creating platforms that augment the business of our partners," said Mohamed Amer, EVP - Metra. "We provide support through our highly trained senior staff and our deep insights on regional IT trends. The addition of Lexmark adds to our overall family of IT companies."

Lexmark is recognized as a leader in the IDC Smart Multifunction Peripheral Assessments. Lexmark is also a leader in the IDC MarketScape Worldwide Managed Print and Document Services Hardcopy Vendor Assessment Focusing on Managed Workflow Services.

About Lexmark
Lexmark is uniquely focused on connecting unstructured printed and digital information across enterprises with the processes, applications and people that need it most. For more information, please visit www.lexmark-me.com.

About Metra Computers
Metra is a leading IT Distributor in the Middle East. As a very important link in the technology value chain, Metra creates sales and profitability opportunities for vendors and resellers through marketing programs, logistics services, technical support, financial services and product aggregation and distribution. Since its beginnings in 1982, Metra has connected technology solution providers with vendors, identifying markets and technologies that shape the IT industry.

The company supports operations through an extensive sales and distribution network throughout the Middle East region and has future plans to widely expand in the promising African market.

Currently Metra is:

• Fully operating in 9 countries with more than 1000 high qualified employees across the Middle East Region.

• Representing more than 30 vendors.

• Serving more than 5,000 resellers.

Lexmark and Lexmark with diamond design are trademarks of Lexmark International, Inc., registered in the U.S. and/or other countries. All other trademarks are the property of their respective owners.

© Press Release 2015