Dubai, United Arab Emirates: After hugely successful presentations in the United States, the world-renowned Dr W Edwards Deming Business Process Management and Lean Thinking programme is coming to Dubai for the very first time.

From working capital improvement of a staggering 260 percent, operating profit increases between 50 and 200 percent and a reduction of 30 -52 percent in finance costs, the results promised by this tried and tested programme are tangible and long-term.

The Anaar initiative will be presented by Nirdosh Reddy, a close associate of Dr Deming, the founder of TQM and BPM and is brought to the region by Dubai-based Ashraf & Kennedy Consultancy.

Mr. Reddy enjoys a formidable reputation in corporate management and has been a consultant for over 30 years across a variety of sectors. For many years he worked at the Ford company where he established his credentials through his close working relationship with Dr Deming himself.

Inspired by Dr Deming’s revolutionary 14 points of management, Reddy created the Anaar Process Improvement Roadmap. This BPM tool consists of interconnected modules that have been continually revised over the last two decades. Born in the roots of Detroit Manufacturing, it is designed to transform organizations by integrating customer focus, team work and continuous process improvement into the core philosophy of any business.

“Whether its Toyota, Ford Motor Company or Fedex, companies that embraced Dr Deming’s program not only remained competitive and stayed in business but to this day they outperform competitors. His teachings spawned everything from TQM to lean thinking and Six Sigma but more significantly they awakened in management a keener sense of responsibility to the people in their organizations,” said Mr Reddy.

“The Anaar initiative is based on the same simple but effective premise that any organisation can achieve and sustain excellence and profitability by customizing the implementation of fundamental universal guiding principles. By transforming work culture into a process-oriented mindset, we help businesses become more agile and globally competitive.”

An executive breakfast hosted by Mr Reddy will be held on March 7 at the Metropolitan Hotel on Sheikh Zayed Road from 7.30 am to 9.30 am. After the session through to March 9, Dr Reddy will hold 3-hour workshops for corporate groups of 20.

Ashraf Alzadjali of Ashraf & Kennedy said this was an exceptional opportunity to spend time in the company of Dr Reddy and get the maximum benefit of a system that is now globally recognized. “We believe any company that joins us for the executive breakfast, or the workshops will come away far wiser about the options it can exercise to become more streamlined and profitable.”

Interested parties can register for the workshops at: 


For media enquiries please contact Team Guild at 

Send us your press releases to

© Press Release 2022

Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.

The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.

To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.