- 2nd generation machines arrive in emirates, Carrefour-

Dubai, June 12, 2007: Following the runaway success across Europe and Asia, Kodak recently launched its second-generation Kodak Picture Kiosks in the Middle East, starting in the emirates. Following global testing campaigns to simplify the user interface, these second generation Kiosks offer the widest-ever range of personalised options such as adding borders, texts, turning photos into greeting cards or calendars, and even allowing for photo prints in sepia, or black and white.

Privacy in developing photographs

Dubbed as "your very own photo lab", the Kiosks are stand - alone machines with easily operable touch-screens. This user friendly interface allows users to choose and print their photographs in private. Within seconds each print is done and if need be, can be further personalized to add borders, captions all on Kodak quality paper.

These Kiosks are now located in the electronics section of selected Carrefour outlets across all emirates. Additionally, users can only pick up the Kiosk pre-paid card at the cash counter for a discounted price of just AED25 for 50 prints.

Bluetooth option

Users can simply download photographs from a digital camera memory stick or from a Bluetooth-enabled mobile phone. The option for Bluetooth downloads is likely to make the Kiosk a popular option with teenagers and other technology early adopters, who currently take a bulk of their photographs using built-in cameras on their mobile phones.

Discount promotion

For a limited period, Kodak is also offering the Kodak Picture Kiosk pre-paid card at a discount price of AED 25 for 50 prints.

The Kiosks have been a major hit in several cites across the globe including Hong Kong, and London and is expected to see huge turnouts in Dubai and other major capitals across the region, with the roll-out commencing over summer.

-Ends-

About Eastman Kodak Company
Kodak is the world's foremost imaging innovator, providing leading products and services to the photographic, graphic communications and healthcare markets. With sales of $14.3 billion in 2005, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak's system of digital and traditional image capture products and services to take, print and share their pictures anytime, anywhere; Businesses effectively communicate with customers worldwide using Kodak solutions for prepress, conventional and digital printing and document imaging; Creative Professionals rely on Kodak technology to uniquely tell their story through moving or still images; and leading Healthcare organizations rely on Kodak's innovative products, services and customized workflow solutions to help improve patient care and maximize efficiency and information sharing within and across their enterprise.

For more information, contact:
Rashid Pasha
Kodak (Near East) Inc
Tel: +971 (4) -344 4910,
Dubai (UAE)
rashid.pasha@kodak.com

Anju Rajendran
Partnership PR
Tel: +971 (4) -282 0044,
Dubai (UAE)
anju@partnershipme.com
www.partnershipme.com

© Press Release 2007