Dubai, United Arab Emirates : ITP Live, the leading full-service influencer marketing and digital talent agency in the MENA region signed a new deal with Snap Inc. to bring to audiences locally relevant content from some of the region’s top creators via Snapchat’s Discover section.
Through the collaboration, Snap will offer more than 200 editorially selected Show episodes from ITP Live, including those from influential creators in Saudi Arabia and the UAE. Some of these creators include, Raha Mouharak, Sara Al Madani, Badr Al Shamry, Nael Abu Al Teen, Molham, Ghaith Marwan, Amy Roko, Hadeel AlMaraie, Maram Beeko, Abeer Sinder, and many others.
Ahmad Bashour, Managing Director at ITP Media Group, said: “Snapchat’s Discover is an ideal place for us to feature, trending, and entertaining shows on mobile, where we have experienced both a large and a highly-engaged audience on the platform in the region, and particularly in Saudi Arabia. Because of the success of our shows Perfection 101, Expensive Tastes and Mazaj Challenges, we are delighted to extend our expertise to influential creators who we have been working closely with, and help them tap into a wider, engaged audience.”
Snapchat currently has a monthly addressable reach of 75 million unique Snapchatters in the MENA region, and it continues to grow substantially. In Saudi Arabia, for example, more people watch Snapchat Discover every day than any of the top ten TV channels, both before and during COVID-19.
Sara Abu Zahra, Media Partnerships and Programming Head in MENA at Snap Inc., said: “We are thrilled to be expanding our partnership with ITP Media Group to bring an array of Shows from many of the region’s top creators to our Snapchat community. Discover is now a go-to source for premium video content. As such, we want Discover to make a positive impact on our community through the content we feature, and we have leaned into Shows and publisher content that reflects the diverse makeup of our community and their interests.”
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About Snap Inc.
Snap Inc. is a camera company. We believe that reinventing the camera represents our most significant opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. For more information, visit www.snap.com.
For Snap Inc media inquiries, please contact: snap.mena@bm.com
About ITP Media Group
ITP Media Group (ITP) is one of the largest media companies in the Middle East, with a portfolio of more than 100 brands. The company delivers quality up to date content to its readers, viewers, delegates and guests through digital, print, events, awards, video content, social media platforms and digital talent agency. Brands include major international and regional names such as Time Out, Arabian Business, Harper’s Bazaar Arabia, Construction Week and Condé Nast Traveller Middle East, plus representation of leading digital talent including Joe Hattab, Rawan & Rayan Fahmy and Ahmed Al Nasheet. ITP strives to offer its customers the largest audience in the GCC with the highest engagement levels by adopting a multi-platform approach. www.itp.com
© Press Release 2021
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