PHOTO
- The renewed partnership will allow Dubai Autodrome’s visitors to experience the adrenaline-fuelled thrill of driving an Abarth on track
Dubai: Track enthusiasts can look forward to another adrenaline-fuelled year of ‘The Scorpionship’ following the announcement that Dubai Autodrome and Abarth will continue their partnership agreement in 2021. The deal means that the Italian pocket rocket with the famous scorpion badge will continue to be the circuit’s ‘Official Vehicle Partner’ for the year ahead.
Building on the success of the partnership in 2020, Abarth has dedicated three Abarth 595 Competizione vehicles to be part of the Dubai Autodrome fleet, giving the UAE’s speed demons the opportunity to experience the turbocharged 1.4-litre engine with 180hp in its spiritual home – the racetrack!
A symbol of performance and iconic Italian style in the small sports car segment, Abarth is also all set to welcome its local enthusiasts from Abarth Club Dubai, Middle East’s first official Abarth club, with over 50 dedicated ‘Abarthisti’ hosting and participating in racetrack events year-round.
Mark Jenkins, CEO of National Auto, the official dealership for Abarth in Dubai and the Northern Emirates said: “The renewal of our partnership with Dubai Autodrome strengthens a mutually beneficial collaboration which, for the second consecutive year, has enabled the Abarth brand to showcase its high-performance and offer those visiting the Autodrome an experience full of thrills and excitement. The Abarth brand is a reference point in the motorsport sector with heritage stretching back 70 years, and the Dubai Autodrome has been an ideal hub to present the brand’s strengths, so we look forward to continuing this in 2021.”
Jo Moursi, Head of Italian Brands, Middle East at Stellantis, added: “Abarth vehicles are the perfect blend of sportiness and style, and Abarth 595 Competizione demonstrates this without compromise, pushing performance to the absolute limit. We can’t wait to get our Abarthisti back on track and behind the wheel at the Dubai Autodrome.”
Located 25 minutes from central Dubai, the Dubai Autodrome is a safe and controlled motoring environment that can accommodate large crowds, whether as a local social destination or as a tourist attraction for overseas visitors.
-Ends-
Abarth
It was in 1949 that Carlo Abarth, after a career racing motorcycles and cars, founded Abarth & C with Guido Scagliarini. The first vehicle produced was the 204 A, based on the Fiat 1100. It immediately won the 1100 Sport Championship as well as Formula 2. Alongside racing, the company started to produce tuning kits that improved the performance, power and speed of standard vehicles.
Over the course of the next two decades, Carlo Abarth’s performance modified cars achieved success in every competition and set many records, and the Abarth brand became synonymous with sport, tuning and performance.
Abarth’s union with Fiat came in 1971, with Fiat’s acquisition of Abarth & C S.p.A. Under Fiat ownership, Abarth became the Fiat Group's racing department, and went on to produce some of history’s most legendary racing machines, including the Fiat 124 Abarth Rally and 131 Abarth, and the Lancia Beta Montecarlo Turbo Group 5 racing car and the Lancia Rally 037 Group B rally car.
For more information, please contact:
Mirna Tamimi
Account Manager
Gambit Communications
Mirna@gambit.ae
© Press Release 2021
Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
