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Expansion into the Kingdom Strengthens Two Decade Long Relationship with Home Centre
Dammam – KSA: Intercoil International, UAE’s leading manufacturer, distributor and retailer of total sleep solutions across the MENA region, recently commenced operations at its new manufacturing facility in Dammam, Saudi Arabia. The firm’s entry into the Kingdom with an investment of 20 million SAR, marks a major milestone in the company’s growth outside the UAE.
The new state-of-the-art facility which, spans over a gross area of 7,000 sq. meters and mirrors its UAE facility, will manufacture a comprehensive range of orthopaedic mattresses. The facility will begin production with a daily capacity of 500 mattresses with plans to gradually double mattress capacity over the next three years.
Hassan Al-Hazeem, Managing Director, Intercoil International, said: “We are very pleased to have commenced operations at our new production and distribution centre in Dammam. Given its strategic location, the expansion will allow us to benefit from many opportunities that the Kingdom presents and will most certainly support and fuel our business growth, not only across the GCC but also across MENA and Levant. Additionally, this facility will enhance our competitiveness and allow us to increase our productivity, better our service, and shorten delivery lead times for our customers.”
This year also marks the occasion of a successful 20-year relationship between Intercoil and Home Centre - a leading home retailer with a network of 100 stores across GCC, Egypt, Lebanon and India. In lieu of this significant milestone, Intercoil’s Dammam factory was inaugurated by Mederic Payne, CEO, Home Centre in the presence of other dignitaries.
Mederic Payne, CEO, Home Centre, said: “Over the years, Intercoil and Home Centre have worked in partnership, continuously aligning business goals to deliver premium sleep solutions to consumers in the UAE and its neighboring markets. This of course includes Saudi Arabia – a market that is key to both. Today, mattresses are the most sold item online in the home category. Given the strategic location of Intercoil’s new factory, various channels of distribution and overall demand, we are confident that the coming years will prove to be an exciting time with great potential for both companies. We look forward to continuing our successful partnership together with Intercoil as it leads the way with innovation.”
Located in the Dammam second industrial area, the new manufacturing facility will serve Intercoil’s wide network of showrooms already operating around the Kingdom, in AlEhsaa, Dammam, Jubail and Khobar. The factory, which aims to support the high demand of the hospitality sector as well as Intercoil’s longstanding retail partners, will also cater to neighbouring countries including Bahrain, Kuwait, Jordan, Lebanon and Egypt.
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About Intercoil International:
Established in 1974, Intercoil International is a leading UAE based manufacturer, distributor and retailer of total sleep solutions across the MENA region. The company is a family-owned business, founded by the late Mr. Abbas Ali AI-Hazeem, and currently managed by Mr. Hassan Abbas AI-Hazeem, who is passionately committed to developing Intercoil into a globally recognised brand, achieving sustainable growth and becoming the market leader in orthopaedic sleep systems in the region. With a strong presence in 23 countries and employing 400 people, Intercoil International is committed to increasing its regional presence and expanding its production capacity. Intercoil’s brand promise is to increase awareness about the importance of a healthy sleep and to proudly promote the “Made in UAE” mark. The first in its industry to achieve the ISO9001:2000, ISO14001, and OHSAS18001 quality management certificates, Intercoil is currently ranked fourth in the Dubai SME 100 and has been awarded the Dubai CSR label for the last three consecutive years. Holding the Dubai Quality Appreciation Certificate, Intercoil International produces its own range of foam, mattresses and furniture products and is the exclusive licensee of Therapedic for the GCC and Simmons for the Middle East. In November 2013, Intercoil has been honored with the prestigious Mohammed Bin Rashid Al Maktoum Business Award, for exceptional business performance.
© Press Release 2017
