PHOTO
Abu Dhabi, UAE : A globally-renowned, innovative retail festival will make its debut in the Middle East this December, launching in Abu Dhabi as a prelude to Abu Dhabi Winter Shopping Season, bringing with it a melting pot of creative offerings, progressive ideas and ‘future’ experiences from across the business and entertainment spectrum.
FUTR World, a collaboration between Retail Abu Dhabi, the retail platform of the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), MP Singapore and FUTR Group, will launch in the UAE capital and run from the 9th – 11 December 2021 at Manarat Al Saadiyat. The event will see the emirate host the first-ever such event in the Middle East, which will give a significant boost to retail sector programming in the UAE capital.
“DCT Abu Dhabi is proud to host the inaugural edition of FUTR World Middle East in Abu Dhabi; our commitment to innovation highlighted by a three-year agreement to bring this globally significant event here, which will help to showcase our year-round programming of unique and first-in-the-region experiences,” said HE Ali Hassan Al Shaiba, Executive Director of Tourism and Marketing at DCT Abu Dhabi. “By forging significant collaborations with global partners such as MP Singapore and the FUTR Group, Abu Dhabi continues to expand its offering of world-class events, further cementing its role as an enabler and global hub for business and entertainment.”
Through joint ventures with innovators, leaders, retailers, artists, futurists, brands and influencers, the three-day event will focus on entertainment, innovation and lifestyle within three spaces - FUTR Live, FUTR Festival and FUTR Summit. With each space representing a unique proposition and experience, visitors can curate their individual journey through play, express themselves through music and culture, and engage in meaningful conversations with stakeholders and experts through a series of masterclasses and talks.
FUTR Live attendees will enjoy interactive workshops, an array of masterclasses from the World of food with MOB Kitchen & Impossible Foods to lifestyle hacks with influencers like Grace Beverley and extreme sports display with Red Bull’s BMX rider Viki' Gomez to the UAE’s very own figure skating pioneer Zahra Lari.
FUTR Festival will feature a world-class line up of progressive music artists taking to a new purpose-built stage at Manarat Al Saadiyat, while inspiring international and local brands, retailers and start-ups at FUTR Summit will provide an unrivalled networking environment, providing insightful discussions and education on future trends. Attendees will include Gareth Rees-John, Chief Digital Officer of Kurt Geiger, Mike Butcher MBE, Editor at Large, Tech Crunch, Blaise Bellville, CEO & Founder, Boiler Room, Jeff Hoffman, Co-Founder, Priceline.com/Booking.com and many more industry champions.
The event will focus on progressive change and spotting revolutionary trends in the future of retail, marketing, and commerce. While innovation summits have taken place across Asia, Europe, US and Oceania since inception, Retail Abu Dhabi will continue to provide unparalleled retail offerings and experiences to the emirate’s residents and visitors at first ever global FUTR World, further enabling opportunities for both stakeholders and consumers in the emirate, reinforcing the capital’s position as an exceptional international retail and tourist destination.
“FUTR World is the first of its kind in the world and we are very happy to have the opportunity to launch this brand-new event in Abu Dhabi, with the kind support of DCT Abu Dhabi. FUTR World is a landmark festival that will convene thousands of innovators, exceptional leaders and influencers for three days of inspired conversation, world-changing ideas and meaningful takeaways,” said Shane White, Managing Director, at FUTR Group.
For more information on FUTR, please visit www.futrworld.com
-Ends-
For media queries, please contact:
For Department of Culture and Tourism, Abu Dhabi:
Beatriz Wilkinson
Senior Account Manager
Beatriz.W@actionprgroupcom
For FUTR Group:
Vincent YAP
Strategic Marketing Director
Vincent@futr.global
www.futr.today
About Department of Culture and Tourism – Abu Dhabi
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) drives the sustainable growth of Abu Dhabi’s culture and tourism sectors, fuels economic progress and helps achieve Abu Dhabi’s wider global ambitions. By working in partnership with the organisations that define the Emirate’s position as a leading international destination, DCT Abu Dhabi strives to unite the ecosystem around a shared vision of the Emirate’s potential, coordinate effort and investment, deliver innovative solutions, and use the best tools, policies and systems to support the culture and tourism industries.
DCT Abu Dhabi’s vision is defined by the Emirate’s people, heritage and landscape. We work to enhance Abu Dhabi’s status as a place of authenticity, innovation, and unparalleled experiences, represented by its living traditions of hospitality, pioneering initiatives and creative thought.
About FUTR Group
FUTR Group is a global year-round platform covering the future trends shaping retail, marketing and commerce, including Advertising, AR, Artificial Intelligence, Data, Marketing, Mobile, Retail, Robotics, Social, Video, Voice, VR and more.
FUTR Summits (in Asia, Europe and the US) evolves each year to cover the freshest thinking, the most immersive showcases, cutting-edge stories, practical insights and real-time case studies of how the industry is evolving to meet the needs of our ever-changing consumers. The annual gatherings host 3,000 delegates, including 50% of which are brands, retailers and corporates, in London, New York and Singapore, with new locations to be announced for 2021.
About MP Singapore
Trusted since 1987, MP embodies more than a quarter century of event building, marketing and management experience in both Eastern and Western cultures, practices, and business philosophies. We bring world-class talent, industry expertise, and incredible enthusiasm into the design and management of extraordinary online-to-offline experiences for your organisation.
MP is part of Pico Group, a global group of agencies specialising in engaging people, creating experiences and activating brands for businesses, institutions and governments. As part of the Pico group, MP has unlimited access to a wide network of industry contacts and resources. Pico Far East Holdings has been listed on the Hong Kong Stock Exchange since 1992.
© Press Release 2021
Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
