Citron is a Dubai-born, female owned start-up that has shown impressive and rapid growth since its inception in 2017. Continuing to bring to the market innovative products for families with continued expansion into new markets across the GCC, Citron will soon open its first physical store in UAE. The brick-and-mortar store will be a chance for families to be able to shop in person and to get a feel for Citron throughout the year and to learn more about its extensive portfolio of available products.

This year, the company achieved a seven-figure dollar investment from its pre-Series A funding round, with Arzan Venture Capital. Citron became the first non tech female owned brand selected by Arzan VC, and Citron’s founder was thrilled to be paving the way for other female founders, who are generally underrepresented in the region and overlooked regardless of their returns.

With the company currently operating across 14 markets, Citron has 10 more prospective markets in its pipeline for the next 6 months that includes an international move into the US and UK. Looking to expand further, the company is also set to break into China in November 2021. This year Citron has seen a revenue growth that is quadruple that of 2020, and a team that is now four times the size it was in 2020.

Planning to continue its fast growth while developing its approach to innovation, Citron currently has 23 new product patents in process. Citron is known for using impressive tech in products where possible, allowing them to bring never-seen-before products to the market for consumers. The latest development is a water bottle that features a digital QR code so that its owner will always be able to locate it, if it becomes lost. For 2022, Citron has a new and exciting collection for both children and adults, with 200 new items set to hit its offering. New categories will include picnics, cutlery and mugs.

With the festive period approaching where shoppers will be looking to Citron for the latest in family gadgets and goods, below are some key facts and figures about Citron with the latest updates from the company:  

  • Citron launched in 2017 with just one product - a lunchbox.  Citron now has 200 product lines, including lunch boxes, snack boxes, lunch bags, food jars, water bottles and accessories such as sandwich cutters and food picks
  • 2021 saw Citron secure a significant distribution partnership, achieving seven figure Pre-Series A Funding from Arzan VC, making Citron the first non tech female founded brand within its portfolio.
  • Citron is set to launch in UK and US and continues to expand with plans to trade in China from Q4 2021, via China’s renowned shopping platform, Tmall.
  • Citron has a presence across 14 markets, with 10 more targets in the pipeline for the coming 6 months. Citron is also in final stage conversations with stockists in South East Asia.
  • Continually innovative, Citron has 23 new patents in process for products across its collections
  • Products are available in over 100 stores in the UAE, and across the GCC and beyond
  • Citron operates in 14 countries including UAE, KSA, Qatar, Kuwait, Bahrain, Oman, Iraq, Jordan, Lebanon, Morocco, Australia, New Zealand, Belgium, Mexico.
  • Citron can be found in major retail chains and stores such as Borders, Virgin, BumbleBee, MomStore, Magrudys, Lifestyle, Crate & Barrel, BabyShop, FirstCry, Mumzworld.
  • Citron’s growth revenue has increased in 2021, four times against revenue achieved in 2020
  • Recognized and awarded 2 prestigious Awards in the US - 2020 “Mom’s Choice Award” after the snack box was reviewed by their panel of mums and the Family Choice Award 2020.  

Latest collection images here: https://we.tl/t-FI0VtvBUGr  

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