ACDelco to promote its Service Centers and Parts at the Show
Dubai, United Arab Emirates - ACDelco, the world's largest provider of branded automotive spare parts, is building its presence at this year's Automechanika Middle East Show in Dubai around an innovative and interactive 'Car Clinic' themed stand, specially designed to demonstrate how the brand can provide both parts and services to customers to ensure a healthier car for the duration of its life.
Demonstrating its commitment to the region, ACDelco has more than doubled the size of its stand since last year and will use the show, which is being held at the Dubai International Convention & Exhibition Centre (1st to 3rd June), to promote its wide range of 'All Makes, All Models' parts and expanding network of ACDelco Service Centers.
The idea behind the 'Car Clinic' theme is to allow visitors to the stand to watch as a highly skilled ACDelco 'surgeon' performs a variety of operations on the display car. As part of this interactive display, visitors will be able to win prizes, while a number of trained ACDelco specialists will be on hand to answer questions.
Glenn Heller, General Manager of ACDelco Independent Aftermarket - Middle East and Africa, commented, "We are extremely pleased to be present at Automechanika Middle East with our largest, most exciting display ever, and we look forward to welcoming all
visitors, whether they be parts retailers, consumers who want to find out more about the ACDelco Service Centers or potential new distributors."
"The 2008 Show comes at a time when we are seeing more people recognise the quality and price competitiveness of the 'All Makes, All Models' range of ACDelco parts than ever before. At the same time, our network of ACDelco Service Centers is dealing with its greatest ever number of customers."
ACDelco has experienced impressive growth in the Middle East over recent years, and in 2007 sales of ACDelco parts broke the $100 million barrier for the very first time. The ACDelco Service Center network last year expanded to 34 outlets in the Middle East, servicing 15% more cars than in 2006, while sales of ACDelco batteries rose by 17%.
A subsidiary of General Motors, ACDelco has been an integral part of the automotive industry for almost 100 years. Since its launch in the Middle East in the early 1990s, the brand has become synonymous with quality, safety and reliability, establishing a reputation for setting industry standards for top quality automotive parts.
ACDelco is a market leader, able to cater for all makes and all models of automotive vehicles, regardless of the manufacturer, in its network of service centres. Today, it supplies more than 75,000 component parts, and is backed by a regional distribution centre in Dubai. ACDelco is also the market leader in automotive batteries, supplying a battery suitable for every vehicle available in the Middle East.
Automechanika Middle East is the number one event for the rapidly developing automotive aftermarket in the Middle East and Africa and the 2008 version will be the largest yet. The event covers the full range of parts, as well as components for the drive, chassis, body, electrics and electronic groups, equipment for vehicle servicing and repair, bodywork repair and painting, tyres, batteries and performance systems.
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About GM
General Motors Corp. (NYSE: GM), the world's largest automaker, has been the annual global industry sales leader for 77 years. Founded in 1908, GM today employs about 266,000 people around the world. With global headquarters in Detroit, GM manufactures its cars and trucks in 35 countries. In 2007, nearly 9.37 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn, Vauxhall, and Wuling. GM's OnStar subsidiary is the industry leader in vehicle safety, security and information services.
In the Middle East since the 1920s, GM's vehicle brands sold in the region are Cadillac, Chevrolet, GMC, HUMMER and Saab supported by a unique set of customer-focused services. GM parts and accessories are sold under the GM Parts and ACDelco brands. The regional office in Dubai covers the company's operations in Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria, UAE and Yemen. In 2007, GM sold 135,894 vehicles in the Middle East.
For more media material, please visit GM's global media website media.gm.com where you link to various country sites including the Middle East media website http://media.gm.com/me/gm/en/ . More information on GM and its products can be found on the company's consumer websites www.gm.com and www.gmarabia.com.
On 16th September 2008, General Motors will celebrate its 100th birthday. A series of activities and initiatives will take place during the year, under the banner of GMnext, to showcase the company's accomplishments and vision for the future. For more details on GM's centennial, log on to www.gmnext.com
For more information:
Saada Hammad
Communications and Public Relations Manager
General Motors Middle East
Tel (+9714) 3143350
E-mail saada.hammad@gm.com
© Press Release 2008
