Infiniti has made its biggest impression in Lebanon this year. The premium car brand has announced record business results for the Lebanese market for the year 2016. In time where the luxury car segment witnessed a decrease of 10.58% in comparison to the same period of 2015, and the total market of the new car sales faced another decrease of 5.41%, INFINITI marked a significant increase of 45.6% when comparing the sales figures between year-to-date January-November 2015 and 2016.
This achievement comes as a result of the strong partnership between Rasamny-Younis Motor Company (RYMCO), the authorized distributor of INFINITI in Lebanon and INFINITI Middle East.
It is also attributed to the expansion of the INFINITI’s lineup. May 2016, marked the exclusive introduction of two new premium crossovers; the INFINITI QX50 and QX60. The QX60 has several advancements including interior improvements and technological upgrades. As for the QX50, significant enhancements have been made, particularly in regards to rear legroom. In addition, both models featured a renovated exterior design. These premium crossovers were renewed in the most innovative and delicate way possible; enhancing the elegance and versatility of the overall luxurious driving experience.
The Q30 was the strongest contributor. It has demonstrated its game changer capabilities, being the bestselling INFINITI model in the region since its market introduction.
Three months later, in October, RYMCO and INFINITI Middle East, introduced the new 2017 INFINITI Q50 sports sedan with a number of performance and dynamic upgrades that delivered a more empowering and rewarding driving experience. The comprehensive updates included next-generation ride and handling technologies; while two new power trains were introduced to the range, featuring two advanced turbocharged V6 engines.
INFINITI’s 2017 calendar seems to be promising, with various milestones to be accomplished. It kicks off with the launch of the brand new Q60 followed by the opening of INFINITI’s new showroom in Chiyah, as well as renovating the service center. The new state-of-the-art showroom is currently being designed as per IREDI standards to provide all customers the ultimate INFINITI experience.
"We are very proud of the sales achievements we have made in 2016 so far," said Fayez Rasamny, CEO of RYMCO. "The results highlight the trust that customers have in the brand and in RYMCO services. We are confident that with the new models to be launched in 2017, we will continue our success in Lebanon.”
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About RYMCO:
Rasamny-Younis Motor Company S.A.L. (RYMCO) is a joint stock company; ISO certified 9001:2008, that was established in 1957 in Lebanon and is the only automotive dealer to be listed on the Beirut Stock Exchange since 1998. RYMCO is one of the leading vehicle retail dealerships in Lebanon where it holds majority market share in the new vehicle retail industry, and commands a considerable portion of the used vehicle market. RYMCO operates a chain of independent showrooms and stores, a bonded warehouse as well as state-of-the-art servicing and maintenance facilities. The company has an automotive dealership arrangement with auto manufacturers in the US, Japan, Europe and China that include the likes of automotive giants Nissan Motors (Nissan, Infiniti), GM vehicles (GMC), Renault trucks, UD Trucks within the commercial department, Kawasaki and Peugeot Scooters under the Powersports division which also incorporates many other international brands for motor sports accessories and gear, while expanding to many other sectors related to the automotive industry. RYMCO marine is another unit within the RYMCO operations specialized in the servicing of boats under the brand name of RYMCO Marine.
In 2009, RYMCO UK was granted the right to distribute the Infiniti brand of cars in London. It will cover distribution for the area through three SSS IREDI facilities in Reading, Chiswick and Hatfield; along with a boutique in the center of London in Piccadilly.
In 2016, RYMCO reinforced its leading position in the automotive sector by announcing the dealership acquisition of LADA cars in Lebanon and a special showroom was arranged for Lada in Jal el Dib. In the same year, Rymco reintroduced another renowned car brand into the Lebanese market: Datsun, while launching the latest models of this famous car.
About Infiniti:
Infiniti Motor Company Ltd. is headquartered in Hong Kong with sales operations in over 50 countries. The Infiniti brand was launched in 1989. Its range of premium automobiles is currently built in manufacturing facilities in Japan, the United States, United Kingdom and China. Infiniti plans to also expand manufacturing into Mexico by 2017.
Infiniti design studios are located in Atsugi-Shi, near Yokohama, London, San Diego and Beijing.
Infiniti is in the middle of a major product offensive. The brand has been widely acclaimed for its iconic design and innovative driver-assistance technologies.
From the 2016 season, Infiniti is a technical partner of the Renault Sport Formula One team, contributing its expertise in hybrid performance.
More information about Infiniti and its industry leading technologies can be found at www.infiniti.com. You can also follow us on Facebook, Twitter, Instagram, LinkedIn and see all our latest videos on YouTube.
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© Press Release 2016
