Aims to educate consumers on completely safe anti-ageing skincare products to 'Look Good and Feel Good'
Dubai, UAE - Imedeen, the premier skincare line of products brought to the Middle East by Ferrosan, the international healthcare company, is set to participate at the Well Being Show which is scheduled to be held at the Sheikh Rashid Hall, Dubai International Convention and Exhibition Centre from the 18th to 20th January 2007 in Dubai.
The Wellbeing Show 2007, the third in the successful series is supported by the UAE Ministry of Health. The new look Wellbeing Show offers the chance to pick up advice from health and nutrition experts as well as enjoying the many treatments and products on offer. This show aims to revive, refresh improve the lifestyle by presenting the best in health for all health enthusiasts. Imedeen will be actively participating at the Wellbeing Show Exhibition among other organic foods, skincare, vitamins, spa treatments, holistic healing and wellness products.
Imedeen representatives will explain how ageing and other external factors affects the skin and what should be the approach to skin-ageing including its prevention. Consumers will have the opportunity to witness the Imedeen line of cutting-edge, all-natural formulations and their long-term benefits during the exhibition.
Visitors to the Imedeen stand have the opportunity to get their skin tested by the advanced skin scanner which reveals the condition of their external and internal skin structure using a comparative chart. Skin scans can indicate whether an individual's skin is dry or aged. Skin scanning is a non-invasive method of observing the layers of the skin.
Dr Benedicte Lange, Regional Manager of Ferrosan in the Middle East, commented, "Our aim is to educate on the causes & effects of ageing process on the skin and how that can be controlled using a perfectly balanced and safe approach. Imedeen is unique as we have a range of products that work from both the inside and outside to improve and revitalize skin texture and appearance. The Wellbeing Show which focuses on holistic healing and natural treatments free of side-effects is in fact the perfect platform for us to showcase our products."
Imedeen has launched two types of products in the Middle East-Time Perfection tablets and the Expression Line Control range of creams. These anti-ageing products, which are completely natural and free of side-effects build up the skin, keep it healthy and protect it against further damage.
Imedeen Time Perfection tablets is a natural based, scientifically proven anti-ageing tablet that works from the inside and nourishes the deeper layers of the skin to improve skin texture and appearance. These tablets have been scientifically shown to strengthen and stimulate the vital supportive structure deep down in the dermis, where the skin's moisture balance, firmness and suppleness are established and where the first signs of ageing begin.
Imedeen Expression Line Control is a luxurious anti-ageing skincare range that complements the in-depth action of the tablets. It has been designed to smoothen and pamper the uppermost part of the skin.
Imedeen is sold in the UAE by Al Mufid Trading.
The Wellbeing show will also feature captivating events and enlightening workshops. Entry to the show is free.
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About Imedeen
Ferrosan is an international consumer healthcare company, which has competencies in Herbal medicine, Natural Remedies and Food Supplements. Ferrosan has been in business for over 80 years. Today, Ferrosan has approx. 600 employees and sales of approx. 133 million USD worldwide. Imedeen is the first product launched by Ferrosan in the Middle East. The line of skincare supplements is distributed in 50 markets worldwide and has been used among Europeans for over a decade. In January 2004, Imedeen was voted as the best beauty product sold through Boots, the leading provider of health and beauty products in the UK. Imedeen products are globally endorsed by dermatologists, cosmetic surgeons and beauticians.
For further information please contact:
U-Communicate
Ahmed El Sherbini
Tel: 2831661
Fax: 2831662
E-mail: ahmed_s@ucommunicate.ae
© Press Release 2007
