International Data Corporation (IDC): Middle East IT spending to exceed $32 billion in 2014

Dubai, UAE, 26 March 2014

Nice Home Real Estate, one of the best real estate developers in the emirate of Sharjah, yesterday (Tuesday, 25 March 2014) unveiled iMall, the region's first dedicated one-stop destination for technology products, offering the latest in electronics and advanced ICT solutions.

This new iconic mall was launched against the backdrop of a rising demand for consumer technology gadgets in the UAE, driven by the Expo 2020 buzz and the "Smart" initiatives of the government as well as the private sector.

The new mall, based in Sharjah, is spread over as area of 60,000 sq. ft. and features shops, showrooms and unique business centres, bringing together the largest assemblage of leading international and regional technology brands.

The iMall concept seeks to meet the growing demand from consumers in Abu Dhabi, Dubai, Sharjah and the Northern Emirates, for IT and communication-related products in both retail and wholesale segments.

Being the region's first dedicated mall for technology products, iMall represents an ideal investment opportunity for companies and businesses in the field of IT and communication.

Mr. Mounir Lutfy, Director, Nice Home Real Estate, said: "iMall is strategically located on Al Ittihad Road. It will cater to the needs of consumers from Abu Dhabi, Dubai and the markets of Northern Emirates, including Sharjah, Ajman, Ras Al Khaimah, Fujairah and Umm Al Quwain."

The new mall is located close to the border between Dubai and Sharjah, and accessible from Dubai International Airport and Sharjah International Airport, in addition to being easily accessible from the main road.

Lutfy added: "The new mall features more than 100 showrooms backed by well-planned infrastructure across three levels. Leasing is in full swing and we expect a huge response from prominent names in the IT industry."

"The UAE lies at the crossroads of international trade. In 2020, as hosts to the World Expo, the UAE will become the centre of the world. Local sales as well as tourist arrivals will dramatically rise. Technology products will be one of the biggest beneficiaries of this boom," said Lutfy.

A recent study for International Data Corporation (IDC) projects that Middle East IT spending will exceed USD32 billion in 2014, with the UAE serving as a hub for the fast growing MENA markets.

Nice Home Real Estate will equip iMall with amenities that will benefit both visitors and tenants, including Wi-Fi connectivity across the mall, state of the art IT infrastructure, a Business Centre, a sophisticated sound system and other essential facilities needed to complete the ideal shopping experience.

Lutfy said: "Our leisure and entertainment facilities are designed to make iMall a family destination where parents can indulge in retail therapy while the kids will be entertained and well taken care of."

"iMall is a friendly place where customers can shop, play and dine. Our goal is to make this mall No. 1 hub for sales, promotions, and re-export of technology products and a business facilitator by delivering services that simplify transactions, and boost customer confidence," added Lutfy.

Nice Home Real Estate, established in 2003, is one of the best real estate developer in the emirate of Sharjah. The company offers clients the best of both worlds in terms of a pleasing architectural design and a quality shopper-friendly ambience.

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© Press Release 2014