PHOTO
1000 members already participating in the new programme offering generous member benefits on dining and accommodation
Dubai, UAE (15 FEBRUARY 2014)
IHG® Dining Rewards has launched in the UAE and grown to more than 1000 members in the first three months. The new programme awards members with a host of generous dining and accommodation benefits, including an instant status upgrade in InterContinental Hotels Group (IHG)'s loyalty programme, IHG® Rewards Club.
It follows the launch of IHG Dining Rewards in Greater China and Australasia last year, as part of a phased roll-out of the programme across the Asia, Middle East and Africa (AMEA) region.
For an annual fee of AED 990, members receive a dual membership card for both the IHG Rewards Club and IHG Dining Rewards programmes. IHG Dining Rewards sets itself apart from the competition by offering a one-tier status upgrade in IHG Rewards Club, the world's first and largest hotel loyalty programme.
Core IHG Dining Rewards programme benefits:
· Dining and Beverages*
o 25% off all dining and beverages at participating IHG hotel outlets (ongoing).
o One AED 200 e-voucher for redemption against dining and beverages in participating hotel outlets across the UAE, Australasia and Greater China.
· IHG Rewards Club
o One-tier status upgrade in IHG Rewards Club (e.g. Club to Gold Elite or Gold Elite to Platinum Elite).
· Accommodation**
o One free night at any of IHG's more than 4,700 hotels globally.
o One 25% off Best Flexible room rate certificate across participating hotels in the UAE, Australasia and Greater China.
o 10% off Best Flexible and Advance Purchase rates across participating hotels in the UAE, Australasia and Greater China (ongoing).
Members are able to redeem their benefits at eight of IHG's InterContinental, Crowne Plaza and Holiday Inn hotels across the UAE, as well as all of its hotels in Australasia (Australia, New Zealand, Fiji and Vanuatu) and a growing number of hotels across Greater China.
Participating hotels in the UAE include:
· InterContinental Abu Dhabi
· Crowne Plaza Abu Dhabi, Crowne Plaza Abu Dhabi Yas Island, Crowne Plaza Dubai - Sheikh Zayed Road (from 1 April) and Crowne Plaza Dubai - Deira.
· Holiday Inn Abu Dhabi, Holiday Inn Abu Dhabi Downtown (from 1 April) and Holiday Inn Bur Dubai - Embassy District
Nick Barton, Chief Commercial Officer, Asia Middle East and Africa, IHG said:
"This programme goes beyond just great dining discounts by providing flexibility and benefits to all members, no matter how far or how often they travel, from room rate discounts to IHG Rewards Club membership status upgrades."
"We're thrilled that so many members have joined the programme so quickly. It is a testament both to the great dining experiences we offer to our guests and to the intrinsic value of the programme. With IHG Dining Rewards already available in Australasia and Greater China and its continued roll out across the Asia, Middle East and Africa (AMEA) region, the number of our great hotels where members are able to redeem their dining and accommodation benefits just continues to grow."
The programme is set to launch in other key markets across the Middle East, South East Asia and Japan over the course of this year, meaning even greater opportunities to redeem accommodation and dining benefits.
To join the programme enroll online at www.ihg.com/diningrewards or call +971 4 276 6194.
IHG Rewards Club, the industry's first and largest hotel rewards program with more than 82 million members is free, and guests can join at IHGRewardsClub.com, by downloading the IHG® app or by inquiring at the front desk of any of IHG's more than 4,700 hotels worldwide. The programme offers industry-leading benefits, including free internet for members across IHG's family of nine trusted hotel brands.
-Ends-
* Benefits only available at hotels participating in IHG Dining Rewards, except for the free night, which can be used globally. **All accommodation benefits are subject to hotel availability
Media Contacts:
Anisa Ghuloom
Brand Communications Manager
InterContinental Hotels Group (IHG)
Tel: +65 6395 6299
Email: anisa.ghuloom@ihg.com
Maxwell Clarke
Four Communications
Tel: +971 55 985 3382
Email: maxwell.clarke@fourcommunications.com
About IHG® Dining Rewards:
IHG® Dining Rewards is an exclusive new programme offering generous and industry-leading member benefits on dining and accommodation. For an annual fee, joining members receive one dual membership card that covers both IHG® Rewards Club and IHG® Dining Rewards programmes. The programme goes beyond just dining and beverages benefits, providing value to members no matter how far or often they travel, including a simple, consistent discount on all dining and beverages at all participating IHG hotels, a free night at any IHG hotel globally and a one-tier membership status upgrade in IHG® Rewards Club.
About IHG (InterContinental Hotels Group)
IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with a broad portfolio of nine hotel brands, including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels & Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites®, EVEN™ Hotels and HUALUXE® Hotels and Resorts.
IHG manages IHG® Rewards Club, the world's first and largest hotel loyalty programme with over 82 million members worldwide. The programme was re-launched in July 2013, offering enhanced benefits for members including free internet across all hotels, globally.
IHG franchises, leases, manages or owns over 4,700 hotels and 697,000 guest rooms in nearly 100 countries, with almost 1,200 hotels in its development pipeline.
InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.
Visit www.ihg.com for hotel information and reservations and www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest news, visit: www.ihg.com/media, www.twitter.com/ihg, www.facebook.com/ihg or www.youtube.com/ihgplc.
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