- Unique stories follow families as they enjoy moments together during the Holy Month
- This is the fourth year Hyundai has produced special short films to celebrate Ramadan
Hyundai is again taking people on journey to discover the spirit of Ramadan this Holy Month, producing a series of short films to share across the Middle East and North Africa. For this year, the chosen theme is ‘Together on the Path of Blessings’, with stories that show Ramadan blessings are for everyone – regardless of circumstances, and even in difficult times. Skyline Automotive W.L.L., is the official distribution partner of the Hyundai Motor Company in the State of Qatar.
Each film in the series will show a family experiencing difficult times; for one, a father and son feel the loss of a wife and mother who has passed away, while for another family the father is sick in hospital. Audiences will follow the families during preparations for Ramadan, during the Holy Month, and for Eid, discovering how they enjoy quality time together, and showing that there are always reasons to be thankful in life.
“Ramadan is a very special time in the Middle East, and we want to recognize that for our customers and for communities,” said Mike Song, Hyundai’s Head of Operations for the Middle East and Africa.
“The Holy Month is a time for reflection and thought, as well as a time for family and friends to share special moments with each other. For this year’s theme, we wanted to consider what those moment really mean. It is very easy, when we face difficult times, to think about what is missing from life. These stories invite us to thing about what we have, rather than what we do not, and to understand that even when life is hard, we are still blessed and still have reason to give thanks.”
Hyundai has made a tradition of producing a special film series for Ramadan in the Middle East, sharing simple, heart-warming stories as television spots and through social media.
In 2016, the first series was titled ‘Al Barakah’ and followed the theme of Ramadan Blessings. In 2017, ‘Ramadan Everywhere’ visited various Arab countries to look at local Ramadan traditions. Last year’s series was titled ‘Timeless Ramadan’, offering a sentimental view of some of the Ramadan traditions that pass down through families.
The first short films for 2019 are now online at Hyundai’s official Middle East and Africa YouTube channel.
-Ends-
Skyline Automotive W.L.L.
Skyline Automotive W.L.L., a Jaidah Group company and official distribution partner of Hyundai Motor Company, is setting new standards for auto dealers in Qatar with a personalized approach to customer service excellence and aftersales care. As the official distributor for the Hyundai Motor Company in the State of Qatar, we’re bringing cars of superior quality, design and value to the country, designed and built to the highest standards and specifications by one of the world’s leading manufacturers.
Hyundai Motor Company
Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond. The company leads the Hyundai Motor Group, an innovative business structure capable of circulating resources from molten iron to finished cars. Hyundai Motor has eight manufacturing bases and seven design & technical centers worldwide and in 2017 sold about 4.7 million vehicles globally. With more than 110,000 employees worldwide, Hyundai Motor continues to enhance its product line-up with localized models and strives to strengthen its leadership in clean technology, starting with the world’s first mass-produced hydrogen-powered vehicle, ix35 Fuel Cell and IONIQ, the world’s first model with three electrified powertrains in a single body type.
Disclaimer: Hyundai Motor Company believes the information contained herein to be accurate at the time of release. However, the company may upload new or updated information if required and assumes that it is not liable for the accuracy of any information interpreted and used by the reader.
For more information, please contact:
Farah Mahfouz
Blue Rubicon Qatar
Farah.Mahfouz@bluerubicon.qa
+974 3111 3635
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