08 November 2008
Action-packed opening of the Middle East's first outdoor cinematic entertainment now heavily anticipated

DUBAI United Arab Emirates: Hydra Properties, a pioneering UAE-based real estate developer, is all geared up to enthral film lovers with a memorable theatrical experience through the November 10 opening of Hydra OpenAir Cinema, an al fresco motion picture presentation made possible by a partnership of Hydra Properties with SwissOpenAir Concept AG, global entertainment giant based in Switzerland.

Featuring for its maiden show the newest Bond flick, Quantum of Solace, the Hydra OpenAir Cinema will be at the Madinat Jumeirah in Dubai for 12 nights straight and then head on with the parade to the Emirates Palace in Abu Dhabi. Twenty-four Arabian Nights of multicultural movies, international cuisine, and breathtaking shows will give thousands of visitors the unique opportunity to experience outdoor cinema for the first time in the Middle East.

Commenting on Hydra's new venture into the entertainment arena, Dr. Sulaiman Al Fahim, CEO of Hydra Properties, said, "It is with great pleasure that we present Hydra OpenAir Cinema to all who enjoy superb attractions, scrumptious food, and stress-relieving shows.  Hydra's commitment lies not only on offering the most profitable investment opportunities to its patrons with iconic projects in the UAE, the Middle East and worldwide but also on delivering value-added services to everybody else.  This, now, is in the form of regional-first entertainment concept embodying world-class movies from Hollywood, Bollywood, and the Arabic show business."

Anticipating a very warm response from residents in the UAE, the Hydra OpenAir Cinema expects to attract up to 2,000 visitors per night throughout the duration of the show.  Much of the appeal is leveraged on the event being a first in the entire region, as well as on Swiss OpenAir's patented mobile hydraulic screen technology.

Measuring over 400 square metres, the screen will rise up over three stories high to captivate thousands of viewers, and will be complemented by a 32-speaker surround sound system to achieve mesmerising audio-visual harmony and perfection.  Certainly, such an assembly of the latest technologies is bound to magnetize the energetic youth, which is the primary target of this event.  Tickets are priced at Dh50 and are available at all Virgin Mega Stores and online at the TimeOut website.

Opening at six in the evening, Hydra OpenAir Cinema will follow a different theme each night, with themes ranging from comedy, drama, suspense, to British and Russian movies. In addition, a sales event of Hydra's current offerings of prestigious lifestyle projects will be coinciding with the main attraction of the night.  Developments to be featured to interested homebuyers will include Hydra Towers, Hydra Twin Towers, Hydra Heights, Marina Spirit, and Hydra Avenue and will come with affordable, top-value financing.  The integration of a sales event within the nightly entertainment show will offer visitors the highest level of convenience in purchasing a home and obtaining high-life leisure simultaneously.

-Ends-

About Hydra Properties
Hydra Properties is a privately owned company, established in 2006 in Abu Dhabi, the capital of UAE. The company was established with a vision to provide the UAE, Middle East and the world with unprecedented development concepts which are reflected in the company's various landmark projects. Since inception, the company has embraced the best international building criteria and has introduced fresh concepts in design and materials.

At Hydra Properties there is a firm belief in the humanizing factor. Real estate is not only about space, steel and concrete but is actually a living organism. That is why we always aspire to create spaces that nurture and accommodate the human side of real estate.

Hydra Properties does not only see itself as only a real estate development company.  Hydra Properties has clear social commitments and responsibilities. Hydra never misses an opportunity to give back to society through its endless community activities in the areas of cultural awareness, support to sport activities and providing major community service through its active and ongoing role in supporting health, education and social institutions.

Hydra Properties has rapidly expanded in the UAE with several mega projects in Abu Dhabi and Dubai. Relentless efforts have allowed it to expand globally into Mexico, where it has developed 'Hydra Waves', one of the finest luxury projects in North America.

The company nurses more global ambitions and will soon launch projects across the continents.

On the web www.hydraproperties.com

For further media enquiries contact:
Yasser Fathy / Walid El-Tigi
Arabia PR FZ LLC
Tel: +9714 3911201;
Fax: +9714 3904511
P.O. Box: 500491,
Dubai, UAE
Office 235, Building 10 (BBC World Building),
Dubai Media City
info@arabiapr.com  ; www.arabiapr.com

© Press Release 2008