DUBAI, United Arab Emirates, 20 May 2008 - HP Middle East has today launched a new series multifunction printers (MFP) that are ideal for small and medium sized businesses looking for a high performance, reliable and easy-to-use multifunction printer. The HP LaserJet M1522 MFP series offers high quality print, copy, scan and fax functionality[1] in one space saving device.

Developed especially for SMBs, the HP LaserJet M1522 MFP series provides fast print and copy speeds of up to 23 ppm(2)/cpm[2] and incorporates Instant-on Technology to extend the productivity and give a printing speed of 9.5 second[3] for first page via PowerSave mode, Instant-On Copy offers scans and copying jobs almost immediately, reducing power consumption with the help of the LED technology that does not require a warm up time.

"In a competitive market place it is critical for small businesses to derive optimal efficiency from technology investments. To this end, we continually harness our innovation to make industry-leading technologies available in affordable products like the M1522 MFP series that enable SMBs to achieve infinite possibilities," said said Asad Syed, SMB Business Manager, Imaging and Printing Group, HP Middle East.

The spherical monochrome toner provides bold, crisp text and sharper images. It comprises of consistently-sized, round toner particles that are composed of a wax core for even melting during the printing process. The Smart Printing Technology helps users to know how many pages can still be printed from a particular print cartridge and provides alert messages when supplies are low or out.

Highlights/Specifications

  • Efficient multitasking: printing, copying, scanning and faxing in one single device

  • Fast print speeds of up to 23 ppm and a first page out in less than 9.5 seconds with Instant-on Technology

  • •Copy speeds of up to 23 cpm with LED based Instant-on Copy Technology[4]

  • Fully-featured colour scanning with the integrated flatbed scanner, including preconfigured destinations and emailing

  • Easily scan a variety of documents and materials including books, reports, magazines and other bound documents with the flatbed scanner

  • 50-sheet automatic document feeder (ADF) enables unattended faxing, scanning and copying of multi-page documents

  • Fast advanced faxing includes private receive, FaxTel[5] and digital storage for up to 300 fax-pages

  • Compact design which fits easily on the desktop

  • Buillt-in networking capability for secure and easy sharing of the MFP with Ethernet or Hi-Speed USB 2.0 connectivity

  • Intuitive, two-line, blacklit, high-resolution front panel display for easy navigation

  • 450 MHz processor and memory up to 64 MB to handle complex files

  • All-in-one print cartridge with Smart Printing Technology features new HP patented spherical toner for bold, crisp text and sharp images through automatic print quality adjustments

  • Flexible paper-handling with a 250-sheet input tray, a 10-sheet priority input tray and a 125-sheet output tray

  • Copy collation by default

  • I.R.I.S. Readiris PRO text recognition software converts paper documents into editable electronic documents

  • Optional EconoMode print quality setting prints text with less toner and reduces the cost per page, ideal for drafts and proofs

  • Included Kensington Lock can protect the device from theft

  • Duty cycle: up to 8,000 pages per month

  • The printer comes standard with an Introductory Print Cartridge[6] (page yield up to 1,000 standard pages)[7]

-Ends-

About HP
HP focuses on simplifying technology experiences for all of its customers - from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world's largest IT companies, with revenue totaling $107.7 billion for the four fiscal quarters ended Jan. 31, 2008. More information about HP (NYSE: HPQ) is available at www.hp.com.

About HP Middle East
HP is the largest technology and solutions provider in the Middle East with 1100 employees and subsidiaries in Dubai, Abu Dhabi, Riyadh, Cairo, Ramallah, Qatar, Oman and 2 service Joint Ventures in Kuwait and Bahrain servicing the GCC, Egypt and the Levant. HP has been present in the Middle East since 1968 and opened its first regional office in 1994. HP Middle East is the market leader for enterprise, small and medium business and consumer technology products and offers a large portfolio of solutions and services in various business domains.

More information about HP in the Middle East is available at www.hp.com/me   

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[1] Fax capabilities are included on the HP LaserJet M1522nf MFP model ony.

[2] Exact speed varies depending on the system configuration, software programme and document complexity.

[3] Instant-on Technology uses cutting-edge fuser technology to produce the first page faster when coming out of Ready or PowerSave mode, so your print job is done sooner. Exact speed varies depending on the system configuration, software programme and document complexity.

[4] With Instant-on Copy Technology, the scanner uses an LED light source - an already-stable, instant-on light source that requires no warm-up time prior to scanning. Exact speed varies depending on the system configuration, software programme and document complexity.

[5] A handset is required to use the FaxTel feature. Please purchase separately.

[6] The Introductory Print Cartridge is only available with the HP LaserJet M1522 MFP series and cannot be purchased on the aftermarket. The HP LaserJet M1522 MFP series uses a higher volume replacement cartridge that is currently available on the market.

[7] Declared yield value in accordance with ISO/IEC 19752. Actual yield depends on printer and specific use. See www.hp.com/go/pageyield for more information.

© Press Release 2008