PHOTO
Singapore – Wego, the leading online travel marketplace in MENA and APAC regions, has forged a partnership with the Hong Kong Tourism Board (HKTB) for a new destination marketing campaign targeting travellers from Indonesia, Malaysia and Philippines.
The campaign, which will be launched under the theme “Summer Fun”, aims to showcase the many unknown unique and hidden aspects of the cosmopolitan city to be discovered this Summer and how to be “Soul Cool” in Hong Kong.
“Hong Kong continues to gain popularity, as the ideal holiday destination, year after year in fact, searches on Wego for Hong Kong grew this year by 43% since 2017,” said Craig Hewett, co-founder of Wego. “Our campaign, which will include a number of online activities, aims to position Hong Kong as a summer-time ‘must visit’ destination for travellers from Indonesia, Malaysia and Philippines.”
Raymond Chan, Regional Director, Southeast Asia, Hong Kong Tourism Board, said, “Given our fruitful partnership in 2017, we now look forward to our collaboration with Wego to attract more visitors from key source markets – Indonesia, Malaysia and Philippines leveraging this year’s “Soul Cool” attractions and activities to enjoy the best that Hong Kong summer has to offer.”
A bundled programme of promotions, by Wego, seeks to bring Hong Kong to the attention of travellers from these Southeast Asian nations. Its online co-marketing component comprises a tailor-made series of direct promotional activities, targeted at the demographic set of young travellers and families.
“Wego has prepared a series of 360 marketing activities focused on driving incremental tourist arrivals into Hong Kong,” said Hewett. “Specifically, we hope to stimulate interest amongst travellers for the city’s halal offerings, family-friendly delights and cultural tourist avenues. We also encourage them to discover some of Hong Kong’s coolest neighborhoods like a local, to find the best places to shop, dine and sight-see; this summer.”
In addition to direct promotion, Wego has lined-up special content marketing activities, social media contests and influencer outreach programs.
“The campaign aligns with the latest consumer attitudes of Indonesians, Malaysians and Filipinos and travellers; struck by wanderlust. These travellers are a largely tech-savvy, deal-loving sect; who look at travel as a means of exploring hidden gems and savouring new experiences,” Hewett continued.
-Ends-
About Hong Kong Tourism Board
The Hong Kong Tourism Board (HKTB) is a government-subvented body tasked to market and promote Hong Kong as a travel destination worldwide and to enhance visitors' experience once they arrive. For more information, please visit www.DiscoverHongKong.com.
For more information please contact:
Daphne Hi
Manager, Public Relations
Tel: +65 6432 0107
Email: daphne.hi@hktb.com
About Wego
Wego, provides award winning travel search websites and top ranked mobile apps for travellers living in the Asia Pacific and Middle East regions. Wego harnesses powerful yet simple to use technology that automates the process of searching and comparing results from hundreds of airline, hotel and online travel agency websites.
Wego presents an unbiased comparison of all travel products and prices offered in the marketplace by merchants, both local and global, and enables shoppers to quickly find the best deal and place to book whether it is from an airline or hotel directly or with a third-party aggregator website.
Wego was founded in 2005 and is headquartered in Dubai and Singapore with regional operations in Bangalore Jakarta and Cairo.
For more information please contact:
Suha Halaseh
Public Relations Director
Mobile: 00971 50 2825028
Email: suha@wego.com
© Press Release 2018Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
