Huge demand for polypropylene carpets prompts expansion
EnerPlastics LLC, the Dubai-based leading manufacturer of colourants for the synthetic polypropylene based carpets and upholstery industry, is increasing its production capacity by 50% to cater to huge regional demand for specialised fibre colour masterbatches.
And the company, which has to date focused on the regional market, is looking to build a global client base and will launch an international marketing campaign at DOMOTEX Middle East, the specialised carpets and flooring show being held in Dubai in May.
"High oil prices have stimulated investment into various sectors in the Middle East, which has resulted in tremendous growth in the polymer production industry," said Akhter Aman, EnerPlastics' Chief Operating Officer. "As we provide colourant pellets to these manufacturers, our expansion has been a natural progression of that growth."
Currently with agents across 30 countries in the Middle East, Africa, East Europe, Russia and South Asia, EnerPlastics intends to increase its regional market share this year and next.
"At DOMOTEX we will present our specialised product to a specific target market of synthetic fibre producers," said Aman.
EnerPlastics believes it is well placed to take on European providers currently exporting masterbatches to the Middle East.
"At present, Europe, and more specifically Belgium, is the world's leader in fibre production for carpet manufacturers. That is changing now as more and more polypropylene fibre manufacturers are looking at the Middle East as their base since polymer costs are much lower in this region," explained Aman.
"As the only serious players in the production of raw material for the regional polypropylene carpet industry, we are in pole position to service such organisations quickly should they choose to relocate here."
At DOMOTEX Middle East, which runs at the Dubai World Trade Centre from May 28-30, EnerPlastics will have a technical specialist ready to answer enquiries.
DOMOTEX Middle East 2006, which is organised by Deutsche Messe AG, one of the world's top three exhibition organisers, is the inaugural regional showing of the event, which has built a successful track record in Germany and China. Its Dubai debut show currently has exhibitors from over 30 countries.
"EnerPlastics' plans for the show will assist in opening up an agenda-setting industry dialogue amongst regional players," said Angela Schaschen, Managing Director, Messe Middle East, the regional cooperation partner of Deutsche Messe AG.
"The show is fast shaping up as a technical powerhouse for an industry which is currently reporting expansive growth throughout the Middle East."
DOMOTEX Middle East is being held under the patronage of His Highness Sheikh Ahmed bin Saeed Al Maktoum, President, Department of Civil Aviation, Government of Dubai and Chairman of the Emirates Group and with the official support of the UAE Contractors Association.
-Ends-
About Deutsche Messe AG:
Achieving annual revenues of over EUR 250 million, around 790 employees, 60 agencies abroad and an exhibition centre with a superb infrastructure totalling over 1 million square metres of space, Deutsche Messe AG - based in Hannover, Germany, is the world's foremost trade fair company.
Deutsche Messe AG develops, plans and runs trade fairs and exhibitions in Germany and abroad.
The main emphasis continues to be on flagship international trade fairs for capital goods, run by Deutsche Messe AG of Hannover. The aim of these trade shows is to represent the latest markets and highlight international market trends. They are also a forum for applications-oriented demonstrations of the latest technology, as well as new launches of cutting-edge technologies and presentations of the latest research findings.
From Australia to Brazil, from the USA to the People's Republic of China, from Singapore to Turkey: in all these regions Deutsche Messe AG and its six overseas subsidiaries, plus more than 60 foreign representatives, will continue to open up new sales opportunities for their customers in the future. This global network, supported by experienced project teams from Hannover, is responsible for overseeing preparations in the run-up to the event, organising and staging the event itself and providing communications support throughout. At present there are 116 members of staff working abroad for Deutsche Messe AG.
Apart from its competence in running international trade fairs and the unique capacity of its exhibition centre, Deutsche Messe AG offers exhibitors an excellent range of quality services, ensuring the best possible support before, during and after the show.
For further information:
Barbara Saunders,
MCS/Action,
PO box 20970,
Dubai,
United Arab Emirates.
Tel: +9714 390 2960;
fax: +9714 390 8161;
email: barbara.s@actionprgroup.com
Or visit Deutsche Messe AG online at: www.messe.de
Or visit Messe Middle East online at: www.messe-me.com
© Press Release 2006
