23 June 2008
Resort team invents new 'Flexi-Toast' unit to ensure fresh, hot toast time and time again

DUBAI, UAE - One of the most relished indulgences of staying in a five-star hotel is enjoying breakfast in bed, or on the terrace of your guest room overlooking the sea. Yet, all too often the most basic of breakfast commodities, toasted bread, fails to live up to expectations.

Either the toast arrives cold or soggy or, if the hotel supplies a toaster, there is a struggle to find a suitable power socket to ensure crisp, hot toast that the butter can just melt into.

The food and beverage team at The Westin Dubai Mina Seyahi Beach Resort & Marina have been working hard to solve the breakfast toast conundrum and have invented the 'Flexi-Toast' unit to ensure their guests can enjoy fresh, hot toast time and time again.

A world first, Flexi-Toast is a rechargeable battery operated unit that fits snugly onto the room service trolley. Offering a choice of light, medium and dark toast settings, Flexi-Toast is guaranteed to provide the perfect slice each morning. And, if that was not all, each slice pops up with the Westin logo to remind guests what the Westin Difference is all about.

"Toast is such a simple breakfast item, but all too often it falls short of guest expectations. With the Flexi-Toast we are confident that our in-room diners will enjoy a new dimension to their breakfast. Our inventiveness is yet a further example of the Westin Difference that we pride ourselves on," said Anthony Ware, Director of Food & Beverage, The Westin Dubai Mina Seyahi Beach Resort & Marina.

Staff at the five-star hotel were encouraged to take the initiative and ownership to create the Flexi-Toast, a world first; just one of the many enterprising ideas that encapsulates the Westin Difference.

Embracing Westin's characteristics of inspire, revitalise and refresh, Westin Dubai Mina Seyahi Beach Resort and Marina offers the whole gamut of Westin signature services, including the Heavenly Bed®, Westin Workout® Powered by Reebok® and Westin Service Express®.

All rooms and suites at Westin Dubai Mina Seyahi Beach Resort & Marina have Heavenly Beds®, luxurious bath amenities and hi-tech LCD TV screens, while the indulgent Spa and Westin Workout® Powered by Reebok® provide total relaxation and rejuvenation.

The property features 294 rooms, including 216 deluxe rooms, 52 Westin Executive rooms, and 24 suites, apart from a spa, a health club, and four bars and four themed restaurants. State-of-the-art conference and banqueting facilities include an 8,999 square feet ballroom, an Italian designed conference centre with 10 meeting rooms, an outdoor beachside amphitheatre, and a variety of lawn locations accommodating up to 5,000 guests. The Westin Dubai Mina Seyahi Beach Resort and Marina is located on a stunning 1,200 metre private shoreline, and will feature a 238-berth marina, five swimming pools, a water sports centre, a sailing academy, and facilities for deep sea fishing and boat chartering. 

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About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with approximately 900 properties in more than 100 countries and 155,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched AloftSM, and Element SM.  Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.

For further information, please contact:
Nicki Page
Executive Director
Fusion Marketing Management LLC
Tel: +971.4.3912149
Fax: +971.4.3918402
Email: npage@fusion-mgt.com

Derryn French
Public Relations Manager
The Mina Seyahi Complex
Tel: +971.4. 3993333
Email: Derryn.french@starwoordhotels.com

© Press Release 2008