Massive Investment in Eco-Friendly Products Will Make Businesses Profitable and Help Save the Environment
Dubai, United Arab Emirates: Businesses in the Middle East are turning to green alternatives when updating Information and Communication Technology (ICT) products and the change will be one of the major themes at this year's GITEX TECHNOLOGY WEEK from 19-23 October 2008.
Many companies are now incorporating strategies on both the business side and on an individual responsibility basis, to reduce waste and energy in a drive to become more sustainable. Experts predict that 'going green' will be one of the most important factors over the next decade.
"Middle East leaders are putting a lot of money and commitment into developing new and environmentally sustainable products to combat the problems of climate change. A number of exhibitors at GITEX TECHNOLOGY WEEK will be unveiling the latest hardware which is energy efficient and low on non-renewable materials," said Helal Saeed Almarri, Director General, Dubai World Trade Centre, GITEX TECHNOLOGY WEEK organiser.
The World Bank states that 2 percent of global Carbon Dioxide (CO2) emissions currently come as a result of ICT and there is now a concerted effort within the industry to find more environmentally solutions which are also financially beneficial to business.
Several exhibitors who are focusing on green issues at the event include 3M, Dell, NEC-Philips, Panasonic, Sharp and Samsung.
Sharp is targeting a 40 percent expansion in the region this year and expects more than 50 percent of the sales to come from environmentally-friendly products in the coming years.
"All new products that Sharp bring in are designed to use less energy and be more user-friendly," said Tomio Isogai, Middle East Managing Director, Sharp.
"We will be showing our latest LCD televisions and professional monitors at GITEX TECHNOLOGY WEEK which contain components and materials that are recyclable and environmentally friendly. Other shows include a series of health conscious products. We have set a global goal of becoming the most advanced environmentally-friendly and health conscious company," he added.
This year's GITEX Technology Week will incorporate a powerful week of dedicated trade events looking at the new technologies to support an environmentally-friendly working environment.
The show includes three segments: GITEX Business Solutions, GULFCOMMS and Consumer Electronics, as well as targeted networking initiatives designed to ensure the event covers the entire technology spectrum.
Many businesses will come together at GITEX TECHNOLOGY WEEK with the aim of building alliances to promote the adoption of energy efficient standards, processes and technologies, while reducing computer power consumption.
Organisations across the Middle East are changing the way in which their computer systems are designed, manufactured, operated and recycled, and 3M will be demonstrating a cabling system based on fibre optics that lower the amount of energy needed.
"The reasons are clear for switching to Green ICT now; it will reduce the impact and costs of energy consumption, and it will meet customer and employee expectations," said Martin Parsons, Marketing Manager, 3M Electro-Communications Business.
"Fibre optic cabling uses much less power than a copper one. At GITEX TECHNOLOGY WEEK we will be showing how the system will help reduce power consumption and also improve the economic value for the customer," added Raman.
GITEX TECHNOLOGY WEEK is open to trade and business professionals from 19 - 23 October 2008 from 10am - 7pm at the Dubai International Convention and Exhibition Centre.
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About GITEX TECHNOLOGY WEEK
Website: www.gitex.com
Dubai World Trade Centre will organise three major components of GITEX TECHNOLOGY WEEK, designed to maximise the value for business visitors and exhibitors.
GITEX Business Solutions - The Leading International IT Trade Event for Enterprise and SMBs for the Middle East, Africa and South Asia
GULFCOMMS - The Largest International Telecommunications Trade Event for Mobile, Fixed, IP and Satellite for the Middle East, Africa and South Asia
Consumer Electronics - The Premier International Trade Event for Consumer Electronics, IT Systems, Components and Peripherals for the Middle East, Africa and South Asia.
Incorporating the following targeted events:
GITEX TECHNOLOGY WEEK Global Conference - This key networking platform brings together the crème de la crème of industry experts and ICT professionals under one roof and will feature an unparalleled series of strategic keynotes, seminars and dynamic networking sessions. The event gives delegates a priceless opportunity to learn from, debate with and exchange views with some of the leading experts within the ICT industry.
GITEX Majlis - This executive business programme for CEOs and other top level executive attendees, is designed to ensure that they enjoy a hassle-free experience at the show. Keeping their busy schedules in mind, members can enjoy easy pre-completed registration, advance issuance and delivery of the GITEX Majlis Badge and Executive Lounge facilities. These are just a few of the benefits offered to GITEX Majlis members.
Gadget Glam - This exciting showcase presents a fascinating mix of innovations in consumer technology and promises to attract even those with an interest in technology, not to mention gadget lovers who want a sneak preview of the latest in the market before anyone else. The event consists of a catwalk and showcase area featuring everything from mobiles to mp3 players and HD Cameras to LCDs. A fantastic innovative way to present new launches this event delivers one of the fastest, most lucrative markets in the world, at the largest show of its kind in the region.
About Dubai World Trade Centre (DWTC)
Website: www.dwtc.com
As the organiser of GITEX TECHNOLOGY WEEK, Dubai World Trade Centre offers over 29 years' experience of delivering world-class events in the Middle East, providing local, regional and international exhibitors with unmatched expertise and in-depth market knowledge. Our team organises 15 of the largest and most successful international and regional shows in Middle East, providing an ideal platform for business development in the region.
Our commitment to ongoing innovation within the exhibition industry has supported the rapid growth and development of a wide range of business-to-business and business-to-consumer shows, and delivered consistent satisfaction to exhibitors and visitors. DWTC works with the leading trade bodies and industry associations to ensure that all exhibitions deliver full value and are built upon the real needs of their specific sector.
© Press Release 2008
