Abu Dhabi, November 18, 2008: Green Crescent Insurance Company announced today the formal launch of its privately operated health insurance company.  In response to the increased attention by governments' in the region to provide private health coverage, Green Crescent has positioned itself to satisfy this growing need.

Speaking at the launch, Carl J. Sardegna, CEO, said "Our goal is to be the leading quality provider of health insurance in the region.  To that end we will provide employers with the ability to customize plans to meet their needs.  Members will be able to access quality networks of providers locally and on a global basis.  We will provide personalized service and introduce into the region the concept of disease management.  In effect, we will help members, particularly those with chronic illness to maintain their health using proven international health insurance best practices, processes, and technology.  As our logo says we intend to put "Your Health First".

Green Crescent has taken an active approach in managed care, preventive measures, and education to ensure a healthier member. Programs will include flu vaccinations, screenings, educational conferences, and sponsorships. Being proactive is in keeping with Green Crescent's commitment to redefining healthcare in the region.

A distribution agreement with Aetna Insurance Company allows Green Crescent the ability to utilize its network of over 855,000 healthcare professionals throughout the USA.

Green Crescent recently signed an agreement with HTH Worldwide, a global health and safety services company which will give Green Crescent members access to HTH's contracted doctors and hospitals in 180 countries. HTH will also provide its suite of proprietary online tools to search for doctors, hospitals and pharmacies, as well as to translate brand names of medicines and key medical terms and phrases.

An agreement with NAS, a leading third party administrator in the region for over 10 years provides Green Crescent access to the company's leading processes and extensive network of healthcare providers in the region. NAS also brings in its expertise and know-how in healthcare claims and medical authorization which are pivotal in making the decision to choose a health insurance provider.    

The company will use technology to enhance customer service.  Professional customer service staff and insurance specialists will provide personalized attention through a 24 hour toll-free customer service.  In keeping with the demographics of the country, the Green Crescent website (www.green-crescent.com) will be offered in English, Arabic, Tagalog and Hindi.

Green Crescent's main office is located in Abu Dhabi and is now operating a branch office in Dubai. 

-Ends-

About Green Crescent Insurance Company
Green Crescent Insurance Company (GCIC) is a public joint shareholding company established in 2008, with a paid up capital of AED 250 million. Currently operating in the UAE, GCIC provides health insurance solutions to groups and corporate clients.

GCIC is committed to enabling customer access to world-class healthcare services through product innovation, technology and a network of high quality healthcare providers. The company uses proven U.S. and international health insurance best practices, processes and technologies while consistently providing the best solutions and services to its customers. GCIC has contracted global network agreements with NAS (UAE), U.S. based Aetna Insurance and HTH Worldwide also based in the U.S. These associations enable GCIC to provide its customers with tailor-made, customized solutions for individual healthcare needs anywhere in the world.

GCIC is steered forward by the Board of Directors, H.E. Sheikh Saeed bin Hamdan Al Nahyan, Chairman, H.E. Dr. Mohammad Saeed Al Badi Al Dhaheri, Mr. Mohammed Obaid Khalifa Jaber Al Murrer, Mr. Carl J. Sardegna and Dr. Sami Ali Al Amri.

GCIC is dedicated to creating a healthier community through various preventive & awareness campaigns, "Your Health First" www.green-crescent.com

For further press clarifications, please contact:
Michelle Silva
BPG Public Relations
Te l : 04 295 3456 
Email: michelle@batespangulf.com

Reem Shamoun
BPG Public Relations
Tel : 04 295 3456
Email: reem@batespangulf.com 

© Press Release 2008