Dubai, 29 January, 2006: GE Security made its regional debut at the Middle East's leading exhibition and conference for commercial security, Intersec Dubai 2006 today. It is the first time that GE's core electronic security offerings, Enterprise Solutions, Aritech, and other products are displayed under one roof alongside its recent major security acquisitions of Edwards, VisioWave, InVision and IonTrack (Homeland Protection), as a consolidated Middle East operation.
"Participation in Intersec 2006 is a significant step for GE Security which is expanding its regional presence at a rapid pace. It is an excellent opportunity to showcase GE's wide-ranging technological solutions in response to the growing demand across the region," said Bassem P. Fakhry, Region Leader for GE Security in the Middle East.
"The region is experiencing unprecedented growth across all sectors and the need to safeguard people, assets and facilities is greater than ever before. We are committed to being closer to our customers and effectively supporting their own growth plans by bringing the widest range of advanced electronic security solutions to the table," added Fakhry.
GE is showcasing its greatly expanded portfolio of security equipment at the three-day event and on the final day (31 January), will hold a full-day seminar to discuss a selected range of products and services, recent industry trends and product developments and other topics of interest. The seminar, presented by a number of GE specialists from its European headquarters and the region, will focus mainly on technical aspects of GE Security solutions most relevant to Middle Eastern markets. It will also describe briefly the new and growing regional presence of GE Security and what that will mean for its customers and business partners.
GE Security helps protect families, property and communities. From home to industry to national security, GE Security covers the full spectrum of security solutions, including high-tech video monitoring, access control, detection of explosives and narcotics, fire alarm and life safety, residential and commercial intrusion detection.
GE Security currently has operations in more than 40 countries worldwide. GE Security Middle East headquarters are located in Dubai, with sales and customer support presence in Abu Dhabi, Doha and Beirut, and future plans are to add new offices in Riyadh and Dhahran this year. Its network of business partners and distributors extends its reach to all countries in the Middle East.
Intersec 2006 is taking place at the Dubai World Trade Exhibition Centre from January 29 to 31 and the GE Security stand can be found in Hall 6, Stand no. 1319.
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About GE's Security Business:
GE's Security business is a wholly owned subsidiary of the General Electric Company (NYSE: GE) focused on communication and information technologies for security, safety and lifestyle enhancements. Security has operations in more than 30 countries and is represented by some of the best-known brand names for intrusion and fire detection, access and building control, video surveillance, explosive and drug detection, key management and structured wiring. For more information about Security and our product offerings, please visit www.GESecurity.com.
GE has been active in the Middle East since 1933. Its activities in the region are conducted through direct presence, joint ventures, strategic alliances, and a wide network of distributors. GE has completed strategic projects in various hi-tech industrial sectors, defence-related contracts and major infrastructure developments.
For further information please contact:
Rania Rostom
Communications Manager
GE Middle East & Africa
Dubai
UAE
Tel: (+971 4) 313 1807
Fax: (+971 4) 313 1907
E-mail: rania.rostom@ge.com
Kelly Home
ASDA'A Public Relations
Exclusive Affiliate of Edelman PR Worldwide in Middle East and North Africa
Dubai
UAE
Tel: (+971 4) 335 5969
E-mail: k.home@asdaa.com
© Press Release 2006
