Season One of the award winning 3D cartoon out on DVD
Dubai, United Arab Emirates - Virgin Megastore hosts today the cast and crew of FREEJ, the first and most popular 3D animation cartoon series in the Middle East, at their Mall of the Emirates store- Dubai, at 5 pm, for the launch of the show's first DVD edition. The signing will also be attended by the director and creator of the series, Mohamed Said Harib.
The DVD, distributed exclusively by Megastar, and now available at all Virgin Megastore branches, follows the spectacular success of the series within the GCC market and comes right after the show receiving the country award at the Hamburg Animation Awards.
"We are proud to host the creative and fun cast of FREEJ at Virgin Megastore," said Elie El Massih, Marketing Manager of Virgin Megastore. "We believe the plentiful cultural insight and tasteful humor in the show are great representation of an authentic Arab nation; we are happy to make it available to all Virgin Megastore customers as part of our continuous efforts to spread knowledge on local cultures worldwide. We also recommend it to everyone interested in creative arts in the region."
The introduction of FREEJ on DVD will make it available to a wider audience and provide the perfect platform for showcasing the unique customs and traditions of the Gulf in a humorous, entertaining and insightful manner. Most importantly, the DVDs will also feature English subtitles to cater to non-Arabic speaking animation aficionados in the region. Also included in the 4 CD box, a behind the scenes look at the making of FREEJ along with interviews with the cast and crew that made this show a reality.
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About Virgin Megastore
Virgin Megastore is a global leader in retail entertainment with stores in 50 countries throughout the globe, including the Middle East. A one-stop shop for all your entertainment needs, Virgin Megastore offers a wide range of products, including CDs, books, games, movies and the latest in technology. Virgin Megastore offers an innovative entertainment destination for the young and young at heart with its unique shopping experience. Catering to local cultures through events, activities and support of local artists in each market it enters, Virgin Megastore is truly a global brand with local flavor.
About FREEJ
FREEJ is the tale of four old national women living in a secluded neighborhood in modern day Dubai. The show's main characters; Um Saeed, Um Saloom, Um Allawi and Um Khammas try to live a peaceful life in the midst of the ever-expanding city around them, but the city's boom unveils new social issues every day that they would have to tackle solve in their own simple way. For those four old women, there is no issue too hard to crack with a good cup of coffee at Um Saeed's house.
FREEJ started of as a six page study book in 1998 but it never materialised until 2003 when it was adopted by Dubai Media City. A small demo was created to test the concept and shortly after it was given the official go ahead by the Sheikh Mohammed Establishment for Young Business Leaders (SME) who took on the initial funding of the project. On September 2005, Lammtara Pictures was established to overlook the production and a team of almost 500 people were signed up to make this big dream a reality.
FREEJ is a national dream that required a lot of effort and hard work from many directions to make it a reality and to give the people of this region and especially the UAE its first animated series.
For media enquiries, contact:
Emilie Loivet
Buchanan Middle East
Mob: +971 50 881 9313
Fax: +971 4 369 8556
emilie.loivet@buchananme.com
Rana Al Bechara
Buchanan Middle East
Mob: +97150 4555853
Fax: +971 4 369 8556
rana.albechara@buchananme.com
© Press Release 2007
