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DUBAI: Fast-casual restaurant concept Freddy’s Frozen Custard & Steakburgers announced today it has opened its first international location in the Dubai Mall, with a second opening planned later in the month at Mall of the Emirates. The restaurants are owned and operated by Tastebuds Group, who will continue to drive Freddy’s growth throughout the Middle East, with plans to open locations across the GCC, Lebanon and Jordan.
Co-founded in 2002 by Scott Redler and Bill, Randy and Freddy Simon, Freddy’s offers unique savory Steakburgers and premium frozen custard churned fresh throughout the day. Inspired by the 50’s, an era focused on quality cooked-to-order meals that bring families and loved ones together, it is the commitment to quality, exemplary customer service and value for money that truly sets Freddy’s apart.
“The training and support that we’ve received from Freddy’s since signing our initial master franchise and development agreement has been incredible and a true testament to the level of passion they devote to each venture,” said Yousef Khattar, managing director of Tastebuds Group. “It has been a pleasure working alongside the team to ensure that all aspects of the family friendly concept will be received well by our guests in Dubai. We are truly elated to celebrate the opening of Freddy’s first international location, and to be able to bring the taste of Freddy’s authentic steakburgers and frozen custard to the Middle East for the first time.”
Freddy’s enduring commitment to providing high-quality, premium products and exceptional service has been the driving force behind the brand’s consistent growth domestically, and now, internationally. Staying true to its core values, Freddy’s worked to ensure a seamless transition as the concept entered a new country by adapting to the local culture in various aspects including training protocols, hours of operation, menu items offered and portion size, among others. The Dubai locations will serve the same premium Meadowvale frozen custard, Vienna® Beef hot dogs, and USDA Halal beef from Wolverine as their U.S. counterparts.
“As one of the world's top tourist destinations, Dubai has an unparalleled level of hospitality, complimenting Freddy’s deep commitment to providing our guests with a genuine service in a welcoming atmosphere,” said Ben Hesse, Vice President of Training and People Development. “Identifying which menu items and processes to uphold or alter were critical for our long-term success and further growth internationally. The Tastebuds team has shown incredible commitment through their extensive training in Wichita, and we’re thrilled to have the privilege of entering a new and exciting market. We look forward to delivering the unparalleled Freddy’s experience throughout the Middle East with them.”
For more information, visit Freddy’s UAE on their website, Instagram and Facebook.
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About TasteBuds Group
Established in 2019, TasteBuds Group is part of the family-owned investment company, Younata Investment L.L.C. With over 25 years of regional business experience within the Gulf Cooperation Council and Levant area, Younata has a diverse portfolio of businesses and partnerships in the MENA region, Europe and the United States. Having understood that operating a well-established brand such as Freddy’s requires a uniquely aligned setup, marketing and positioning, the Younata Investment team decided to launch a separate and dedicated F&B company “TasteBuds Group,” whose sole purpose is to manage and operate F&B brands.
About Freddy’s
Co-founded in 2002 by Scott Redler, and Bill, Randy and Freddy Simon, Freddy’s opened its first location in Wichita, Kansas, offering a unique combination of cooked-to-order steakburgers seasoned with Freddy’s Famous Steakburger & Fry Seasoning®, Vienna® Beef hot dogs, shoestring fries paired with Freddy’s Famous Fry Sauce® and frozen custard that is freshly churned throughout the day. Today, more than 340 Freddy’s restaurants serve 32 states across the nation from California to Pennsylvania, Virginia and down the East Coast states to Florida. Freddy’s has been named No. 1 on Forbes Best Franchises to Buy, Fast Casual’s 2019 Movers & Shakers top 100, Entrepreneur’s 2019 Franchise 500 top 100, Franchise Times magazine’s 2018 Fast & Serious top 10 and many other nationwide and local industry awards. For more on Freddy’s, visit the Newsroom and follow us on Facebook, Twitter and Instagram for the latest news.
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