05 April 2011

Sabre Strengthens Presence in Saudi Market

Manama, Bahrain: Sabre Travel Network Middle East (STNME or Sabre) has signed an important partnership agreement with Fayfa Travel in the Kingdom of Saudi Arabia (KSA). Sabre currently operates out of nine locations in Saudi Arabia.

Sabre will provide Fayfa with its recently launched Sabre Red Workspace, a travel agency platform to search, book and manage travel. Using the Workspace, Fayfa will look to accelerate its growth by servicing more clients with better and more efficient services. The Workspace is part of Sabre Red, a total travel solution designed to drive customer loyalty and enhance business performance.  Featuring a portfolio of new capabilities and applications to help agencies manage their entire business from shopping and booking travel, to serving customers throughout their trip, Sabre Red also uses business intelligence for insight and continuous improvement.  

Commenting on the partnership, Daniel Naoumovitch, Chief Executive Officer, STNME said, " Fayfa is one of the fastest growing travel agencies in Saudi, with plans to continue expanding. We are thrilled to be appointed as their technology partner to provide seamless and cost effective services. Sabre's products, commitment to customer service and infrastructural advantages in Saudi will help Fayfa enhance their customer satisfaction and business growth."

Saleh Al Douesh, CEO of Fayfa Travel and Tourism said, "Fayfa already has 17 branches across Saudi covering Gizan to Jeddah to Riyadh, and we have expansion plans forecasted for more. Sabre's technology leadership and their network of nine offices and dedicated training centers around Saudi, make them the most effective and appealing option for our current and future needs. We are confident this partnership will bring growth for Fayfa and help us define new customer standards for the travel industry in this market."

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About Sabre Travel Network Middle East (STNME)
Sabre Travel Network Middle East is a part of Sabre Travel Network, Sabre Travel Network is the world's leading provider of high-performance travel solutions. By combining its unique expertise and leading technology, Sabre powers business performance across the travel industry. Sabre's multi-channel merchandising and procurement solutions enable corporate and leisure agencies, corporate travel programs, airlines, hotels and other travel suppliers around the world to make money, save money and provide better customer service. Sabre Holdings connects people with the world's greatest travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry. STNME has 21 offices across 10 countries in the MENA Region.

For further information, please contact:
Rohan Shanker
Action Bahrain
+973 17234553
rohan.s@actionprgroup.com

© Press Release 2011