Dubai: Fang, the leading real estate internet platform in China, has marked its launch in the UAE with a special LED show on Burj Khalifa, the global icon. A part of Fang Holdings, Fang leads the online real estate market in China in terms of number of page views and visitors to its websites that provide marketing, listing, financial and value-added services.

For the UAE, Fang has announced the launch of, a dedicated portal that will exclusively feature property listings in the UAE, covering the country’s leading developers as well as brokerages in China.

Dubai and the UAE are the latest addition to Fang’s extensive portfolio that covers property listing in 658 cities across 24 countries. Fang records 150 million unique views per month and has 120 million registered users. The Fang app has been downloaded over 200 million times and is used for 4.04 million hours on average per month, highlighting its popularity.

With its focus on digital marketing, e-commerce and listings, aims to further strengthen investment by Chinese investors in Dubai’s real estate market, which has recorded consistent growth in recent years, especially following the visa on arrival status granted to the Chinese by the UAE. Other services provided by include sales and leasing of residential and commercial real estate, property management and valuations, with all customer services provided by Chinese speakers.

According to reports by the Dubai Land Department, investors from China accounted for nearly AED 1.7 billion of property investments in the first nine months of 2018.  With the UAE announcing long-term visas for property investors, there is increased interest among Chinese investors.

Jian Liu, CEO of Fang, said: “With the launch of, we are offering the opportunity for real estate developers in Dubai to connect with Chinese customers, who are seeking to invest abroad. Dubai is today one of the most popular destinations for Chinese investors, given the central location of the city, the strong UAE-China bilateral relations, and the positive economic growth environment. Dubai meets all the key considerations of Chinese property investors including higher yields and return, and easy access to high-end retail destinations such as The Dubai Mall, as well as world-class hospitals and universities.

“With Expo 2020 Dubai upcoming, there is increased interest by Chinese investors in Dubai. Through, customers in China can learn more about investing in the UAE and offers instant access to all the leading residential launches. The Mandarin language site will be updated regularly to showcase all the promising investment choices in the UAE, particularly, Dubai,’ added Jian Liu.


About Fang:

Fang operates a leading real estate Internet portal in China in terms of the number of page views and visitors to its websites. Through its websites, Fang provides primarily marketing, listing, financial and value-added services for China's fast-growing real estate and home furnishing and improvement sectors. Its user-friendly websites support active online communities and networks of users seeking information on, and other value-added services for, the real estate and home furnishing and improvement sectors in China. Fang currently maintains approximately 65 offices to focus on local market needs and its website and database contains real estate related content covering 658 cities. For more information, please visit 

For more information:
Kelly Home | Nivine William
+9714 4507 600
anthony fernandes | manager – media relations

asda’a bcw
o: +971.4.4507.600 | m: +971.50.7284.758 

© Press Release 2019

Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.

The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.

To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.