Doha, Qatar : – This year's executive education program at Northwestern University in Qatar (NU-Q) includes masterclasses on data analysis, strategic communication, corporate social responsibility, cybersecurity, and brand management. The courses will be offered throughout the academic year.
“Our Executive Education program was inaugurated last year and area professionals have been – and will – benefit from Northwestern’s expertise and mastery in the world of media and communication,” said Everette E. Dennis, dean and CEO. “In developing this program, we consulted widely in the community and crafted the program to meet the needs of professionals and organizations in Qatar.”
During the fall semester, three masterclasses will be offered.
The first class, Using Data Analytics for Marketing Communication, focuses on understanding the value of data and how it can lead to better-informed business decisions, as well as identify sales leads. The program is being taught by Edward C. Malthouse, a Northwestern, U.S. professor with the Medill and Kellogg schools and a research fellow at the Northwestern’s Media Management Center. Joining Malthouse will be Carlos Arcila Calderón, an assistant professor in the Department of Sociology and Communication at the University of Salamanca, Spain.
NU-Q Professor S. Venus Jin, an expert in digital marketing with extensive research experience in digital media psychology, social media marketing, brand management, and consumer behavior; and Greg Bergida, director of planning, assessment and strategy at NU-Q, will teach the second class, Executing and Analyzing a Successful Social Media Marketing Strategy. The course will cover the processes involved in designing, launching, and assessing a successful social media marketing campaign.
Meanwhile, the third class – Corporate Social Responsibility (CSR) and Organizational Reputation – tackles the challenges of pursuing organizational CSR campaigns effectively and their impact on corporate reputation. Brayden King, a professor of management and organizations at Northwestern’s Kellogg School of Management and an expert on how social movement activists influence CSR and organizational change will teach the class.
NU-Q's Executive Education Program was created to meet the growing demand for professional learning opportunities in media communications, both of which Northwestern teaches to undergraduates.
Jairo Lugo-Ocando, a professor and director of executive and graduate education at NU-Q noted that similar to Northwestern’s programming in Evanston and for undergraduates in Doha, “our executive education programs employ innovative approaches and immersive teaching technologies taught by leading experts in the fields of media and communication."
Students enrolled in the program receive a year-long complimentary access to the NU-Q’s Executive Education Learning Community, which provides several tools for professional development including access to the University's Library, one-on-one consultations with instructors, and access to a collection of online resources and articles.
To learn more or apply, please click here.
About Northwestern University in Qatar
Northwestern University in Qatar draws from its parent organization, Northwestern University (Evanston, Illinois), a distinguished history, famous programs, and an exceptional faculty. Founded in partnership with the Qatar Foundation, NU-Q provides a framework through which students explore the world and, ultimately, shape its future through its distinguished programs in communication and journalism and strategic communication, and the liberal arts.© Press Release 2019
Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.