Africa’s leading mobile games publisher Carry1st (www.Carry1st.com) has partnered with Tilting Point (www.TiltingPoint.com) and Nickelodeon to bring Bikini Bottom’s famed Krabby Patty to Africa with their latest release of the mobile game SpongeBob: Krusty Cook-Off (https://bit.ly/3EXaVTC), available on Google Play and the App Store.
At the time of its initial global launch in 2019, the mobile game already had 17 million players pre-registered to play, the strongest pre-registration performance of any Nickelodeon game ever. Since then, it has been downloaded 44 million times and has gone on to win the Players’ Choice award at the 2021 Mobile Games Awards (https://bit.ly/3oM8M7w).
“We’re excited to bring SpongeBob: Krusty Cook-Off to Africa through our partnership with Tilting Point and Nickelodeon,” said Carry1st Co-Founder and CEO Cordel Robbin-Coker. “SpongeBob SquarePants is incredibly popular in Africa, and we can’t wait to share the game with its many fans. We look forward to connecting our users with even more titles and iconic franchises in the future,” added Cordel.
Unleash your culinary genius
With the game, you get to join SpongeBob SquarePants on a hilarious culinary adventure through the restaurants and kitchens of Bikini Bottom! The game allows you to build your kitchen and set up your restaurant as you race against the clock to serve delicious food.
And the best part? You won’t be limited to the Krusty Krab. If you’re up for the challenge, you can take on steaks and ribs in Sandy’s Treedome, hot dogs in Weenie Hut Jr’s, and even more in the other restaurants and kitchens under the sea.
Do you have what it takes to create the best Krabby Patty-inspired burger in Africa?
To celebrate the release, Carry1st is challenging YOU to create a burger recipe inspired by the Krabby Patty.
If you want to get involved, all you need to do is cook up your recipe, then upload your creation onto social media using the hashtag #KrustyCookOff and #SBKCOAfrica.
To get into the spirit of things, download the free-to-play game and unleash your inner fry cook. SpongeBob: Krusty Cook-Off is available on mobile for iOS (https://apple.co/3DPmKK5) and Android (https://bit.ly/3DNb6PF). PC players can also enjoy the game on the Microsoft Store.
How you could win your share of Carry1st vouchers and Krusty Cook-off Gems
In South Africa, celebrity chef Zola Nene and gaming influencer and reviewer Grant Hinds launched the online competition with the first-ever Krabby Patty-inspired burgers in Africa. Follow Zola Nene (@zola_nene) (https://bit.ly/30jq8z2) and Grant Hinds (@granthinds) (https://bit.ly/31VI9nJ) on Instagram to learn more about how to enter and stand a chance to win prizes, including gaming (https://bit.ly/3ykRlxP)and lifestyle (https://bit.ly/3GEBqxn) vouchers from Roblox, Uber Eats, PlayStation, Showmax, Xbox and Amazon.
Then follow Grants Hinds on Twitch (https://bit.ly/3oMmyXJ) and watch his livestream (https://bit.ly/3oM9vpg) to learn more about the game and how you can win a R1000 gaming top-Up voucher (Roblox and Call of Duty) available via the Carry1st Shop (https://bit.ly/3IMuj7S).
For Egyptian audiences, influencer Yasser Ahmed (@yasserstahp) (https://bit.ly/3pXRTWW) used Instagram (https://bit.ly/3DONUAL) and TikTok (https://bit.ly/3GFjuCG) to challenge his followers to download the game and compete for prizes. While in Nigeria, Carry1st engaged fans through the Lagos eSport Forum (https://bit.ly/3GDDJRn), including weekly challenges where competitors stand a chance to win amazing prizes from the Carry1st Shop. (Ts&Cs apply) (https://bit.ly/3pTWVTZ)
The biggest deals for gamers in Africa!
Carry1st plans to end the year with its biggest deals ever, giving African consumers a chance to indulge in their favourite content and games from Amazon, Twitch, Spotify, Xbox, and Google Playstore.
Distributed by APO Group on behalf of Carry1st.About Carry1st:
Carry1st (www.Carry1st.com) is the leading publisher of interactive content and social games across Africa. Founded in 2018, the company employs a team of 32 people across 14 countries. It has raised over $10 million to date, with investors including Konvoy Ventures, Riot Games, Raine Ventures, Akatsuki, and TTV Capital. Carry1st’s mission is to bring the world of interactive content to Africa and connect Africa to the world.
About Tilting Point:
Tilting Point is a leading free-to-play publisher that powers up existing live games using deep marketing and product expertise, cutting-edge technology and a user acquisition war chest. Recognized as one of the top mobile game makers in the world by PocketGamer.biz in 2021, Tilting Point was founded in 2012, and has grown to a staff of over 200 people with offices in New York, Barcelona, Boston, Kyiv, Los Angeles, Seoul, San Diego&St. Petersburg. Tilting Point’s most successful games include SpongeBob: Krusty Cook-Off, Star Trek Timelines, and Warhammer: Chaos&Conquest.
About Nickelodeon:
Nickelodeon, now in its 42nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location-based experiences, publishing and feature films. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of ViacomCBS Inc. (Nasdaq: VIACA, VIAC).
© Press Release 2021
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