Dubai – The National PR Centre of Uzbekistan, in collaboration with the Embassy of the Republic of Uzbekistan and Wizz Air, hosted the year’s first collaborated Uzbekistan Workshop 2024 on February 16th at the Marriott Downtown Abu Dhabi. The workshop aimed to introduce Uzbekistan's vibrant tourism landscape to industry professionals and travel enthusiasts from Abu Dhabi, UAE.

The workshop commenced with a comprehensive presentation on the diverse tourism offerings of Uzbekistan. Attendees were treated to an immersive journey through the country's rich cultural heritage, historical landmarks, and emerging hotspots. The presentation highlighted iconic destinations such as Samarkand, Bukhara, and Khiva, showcasing Uzbekistan's significance as a cultural crossroads.

Following the destination presentation, Wizz Air took the stage to present its connectivity and offerings for travellers interested in exploring Uzbekistan. The presentation emphasized the airline's commitment to facilitating seamless travel experiences, further enhancing accessibility to the country's treasures. The event concluded with a raffle draw and networking session, providing attendees with the opportunity to connect, exchange ideas, and explore potential collaborations in promoting Uzbekistan as a premier travel destination. The workshop garnered participation from approximately 20 travel companies and 25 travel professionals from Abu Dhbai, reflecting a keen interest in exploring Uzbekistan's tourism potential.

Uzbekistan's ambitious tourism goals were also underscored during the workshop. With the country aiming to attract over 10 million foreign tourists in 2024, Uzbekistan is steadily regaining its pre-Covid momentum. The workshop served as a platform to showcase Uzbekistan's resilience and determination to emerge as a top contender in the global tourism arena.

One of the crucial points of the workshop was the promotion of Samarkand as a prime destination for travellers, especially during Eid Al-Fitr. Samarkand, known as the "Crossroads of Cultures," boasts a wealth of historical monuments and cultural treasures, offering visitors a glimpse into its illustrious past as a key center of the Great Silk Road.

"We are thrilled to have had the opportunity to showcase Uzbekistan's diverse tourism offerings and foster meaningful connections with industry professionals from Abu Dhabi, UAE. This workshop marks a significant milestone in our commitment to position Uzbekistan as a must-visit destination on the global tourism map." said a representative from the National PR Centre of Uzbekistan.

The success of the Uzbekistan Workshop 2024 underscores the country's strategic vision for tourism development and its commitment to establishing lasting partnerships with stakeholders worldwide. As Uzbekistan continues to make strides in the tourism sector, the workshop serves as a testament to the country's charm and hospitality, inviting travellers from around the globe to embark on an unforgettable journey through its celebrated landscapes and cultural heritage.

About VFS Global
VFS Global is the world's largest outsourcing and technology services specialist for governments and diplomatic missions worldwide. VFS Global, headquartered in Dubai, UAE, has Swiss parentage and is a portfolio company of EQT, a leading global private equity firm headquartered in Stockholm, Sweden. VFS Global, in its continuous endeavour to offer a holistic solution to its Client Governments, has set up full-fledged 360* Tourism Services function within the organization. There have been numerous projects where VFS Global has worked with various Tourism Boards and Embassies across the world to promote the respective destinations.
Currently, VFS Global has its presence across 140 + countries and has been associated with 12 tourism boards globally, providing them a wide range of sales, marketing, and PR solutions.
VFS Global is the official appointed agency of National PR- Centre, Uzbekistan in UAE since October 2023.

For more information, please visit

About the National PR-Centre
The history of creation of our organization begins in 2018, when the government of Uzbekistan decided to show the world all the beauty of our country, the identity of its ancient cities and the uniqueness of the route’s unknown before.

In February, 2018, by President Decree No. PD-5326, the State Unitary Enterprise “National PR-Centre” was established as part of the State Committee of the Republic of Uzbekistan for Tourism Development (Ministry of ecology, environmental protection and climate change of the Republic of Uzbekistan), which allowed us to take a fresh look at the huge tourist opportunities of the country, create a completely new brand of Uzbekistan and promote it far beyond the borders of the republic.

Our team consists of talented and creative specialists, generators of new ideas, who truly fell in love with their land and promote its tourist opportunities, under the leadership of a young and ambitious leader Dilfuza Samandarova.

For more information, please visit