Sharjah: Fashion mogul and Shark Tank star Daymond John took the stage at the sixth edition of the Sharjah Investment Forum (SIF) 2023 to share his journey from selling hats on streets to becoming a global branding expert and investor.

Moderated by Abdul Karim Hanif, presenter of Morning Majlis at Pulse 95, the session titled ‘Entrepreneurial Process in Uncertain Times’ at SIF 2023 covered Daymond's approach to entrepreneurship and the importance of building resilience, setting the right goals, and dealing with people whom one can trust.

One of the top 50 public speakers in the world and a New York Times best-selling author, Daymond expressed his happiness to be part of SIF 2023 to explore the dynamic investment landscape Sharjah and the UAE. The king of branding shared his thoughts on the technologies available at hand today and the opportunities it presents for entrepreneurs, saying, "Today we have market data, and everybody can do it. The only problem is finding the right people to bring around you."

Daymond also advised SIF attendees to keep their ego in check and focus their time and energy on the right priorities, and to avoid common mistakes such as lack of clarity, following the status quo, and not having a clear vision. He spoke about the importance of building resilience and trusting the process, as well as the importance of transparency and constant reevaluation of goals and values. He highlighted the significance of understanding the current market trends and investing in one's own education and preparation, stating that "the biggest investment is your homework."

The discussion also touched on the impact of disruptive forces in the digital economy, and how they create new opportunities for growth and innovation. Daymond encouraged entrepreneurs to embrace these changes and understand the fundamental principles behind them, as well as the importance of surrounding oneself with the right people and working together towards a common goal.

The session concluded with Daymond emphasising the power of entrepreneurial thinking and the idea that "everything can be created with one idea, one person, and one action." He encouraged the audience to invest in their own potential and have the courage to pursue their passions, despite the risks.

After two days of showcasing Sharjah’s potential to more than 1,500 participants, SIF 2023 came to a close on Thursday. The annual event served as a platform for investors, entrepreneurs, and business leaders to exchange ideas, network, and explore opportunities for growth and investment.

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