• MetaBoundless partnered with, Apparel Group, 6thStreet.com, Algorand Foundation, and Crypto Arabs to bring fans a unique and first-of-its-kind experience.

Apparel Group is proud to be the platinum sponsor of the First-Ever Avatar Concert in the Arab World held on October 20, 2022. The concert drew spectators from around the world, making Arab World’s inaugural Metaverse concert a huge success. MetaBoundless partnered with the Algorand Foundation for this concert to mint NFTs for each concert-goer–serving as their digital ticket into the show. Fans experienced a unique web3/ NFT fashion that further pushed the uniqueness of the first “Concert of the Future”- A Step into the metaverse.

This historic concert was the first step towards getting access to the exciting world of Web3, Metaverse, NFTS, and DAOs. The virtual concert was watched live by fans starring Ragheb Alama and Saad Lamjarred, with Michel Fadel composing new and old hits from these superstars. Through the Metaboundless claims portal, each ticket provided NFT rewards to the audience with unique benefits that will be revealed over time. The concert of the future- A step into the metaverse was the first time Arabic music legends and superstars united in a dynamic series of virtual worlds to deliver a one-of-a-kind experience to fans

Neeraj Teckchandani, CEO OF Apparel Group said,” As Apparel Group continues its journey on strengthening its position as one of the leading retail conglomerates in the region and globally, we are proud of our strategic partnership with Metaboundless as a platinum sponsor for the First-Ever Avatar metaverse concert in the Arab world. With a digital-first approach, we are committed to being a market shaper through innovation and driving the future of omnichannel retail experience. Our presence in the Metaverse marks another milestone in Apparel Group’s march for the future, one that will have a positive impact in the long run.”   


About Apparel Group LLC

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2010 retail stores and 78 brands on all platforms while employing over 18,500+ multicultural staff.

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt, and Philippines.

Apparel Group has created an omnichannel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyle such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot, and Rituals.

Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.

About MetaBoundless

MetaBoundless is the new cultural economy designed to enhance entertainment, sports and media with the power of community. MetaBoundless is the Web3.0 bridge between creators and fans and connects creators and creator IP with fans to produce and scale creator content. MetaBoundless goal is to enable creators and fans to collaborate and invest in each other.