18 September 2016
Renowned Spa and Wellness Company Also Launches Persian Blue Salt at Trade Event

Dubai, United Arab Emirates - esadore International, the UAE-based spa and wellness company, will be showcasing its esadore WET division at the Hotel Show 2016, set to take place in Dubai from September 17 to 19.

esadore WET is the only company that manufactures thermal specialty areas within the UAE. The division offers two distinct services, manufacturing and installation of thermal facilities such as Hammams, steam rooms, saunas, vitality pools, plunge pools, experience showers, thermal pathways, ice chutes and rooms as well as turnkey development of spa and wellness facilities.

To complement this division, esadore recently opened a 4000-square foot factory in Al Quoz to stock and disperse quality international products. This factory is an institution where skilled workers and professional designers collaborate, conceptualize and create.

"Unlike our competitors, who normally deliver within 8-12 weeks thanks to the opening of this factory, we can go from design to completion in 3 weeks. This faster turnaround time is primarily due to the fact that we are saving on shipping costs and time. However, there is no compromise on quality as the equipment we use is world-class."

"Another plus is that our local clients do not have to make a decision based on presentations and visual aids. They can visit the factory and see everything being built right before their eyes. You just can't beat that kind of convenience, whether you're a new hotel looking to build a wet area or a resident wanting to build your own private Hammam at home," said Ebrahim Malekzadeh, founder, esadore International.

Malekzadeh added that their portfolio is varied and includes the hotly anticipated Nikki Beach, Bvlgari hotel and residential spas for some of the UAE's elite families.

esadore International will also be using the Hotel Show to showcase one of the rarest salts on the planet, Persian Blue Salt from Iran. The company currently owns 10 percent of the Persian Blue Salt on the market, with their esadore WET division now specializing in creating salt walls in spas, residences, etc. The edible salt product can be used to make s‎alt boards to display meat, fish, pork and poultry‎. The salt is also being used by esadore's NINE Degrees Spa in certain treatments and is available at the spa's "Souk at the NINE", for guests to purchase for both culinary use and as part of a daily home care routine.

According to Malekzadeh, the salt's unusual blue hue is a result of intense pressure being exerted on the salt deposits during the formation of its crystalline structure. The individual crystals fracture the light in an unusual way allowing the intense blue color to come alive. ‎Not just stunning to look at, the salt also has numerous health benefits including supporting  respiratory health and regulating blood pressure with sufficient water and potassium intake.

"Persian Blue Salt has an interesting distinctive quality, in that it initially has a strong salt taste, but almost immediately becomes milder, leaving a subtle and pleasant after taste," added Malekzadeh.

The company also recently announced the expansion of their homegrown spa concept with the opening of NINE Degrees spa at the Fairmont Ajman earlier this month. Some of the spa's defining elements including its neck and shoulder massage and signature fragrance will be showcased at the esadore stand in Hall 1.

-Ends-

About esadore International:
Esadore International is a specialized design, construction and operation spa and wellness company, which has been developed to provide turnkey solutions, while allowing the flexibility of choice to clients. This is achieved by providing various services through four carefully devised divisions: Creative, Wet, Wellness and Life.

These divisions have been conceived in order to provide both singular and turnkey solutions depending on the required scope of the project.

Esadore International is committed to creating unique, world-class projects while delivering extraordinary experiences through visual, functional and service orientated journeys.

For further information, please contact:
BRAVE Communications Agency
Nandini Vohra-Bhatia and Flo Janin
Tel: 050 457 8233 / 050 912 7922
Email : n.vohra@brave-agency.com/ f.janin@brave-agency.com

© Press Release 2016