Dubai, August 20 2008: Sony digital imaging innovation has been recognised by the judges of this year's TIPA (Technical Image Press Association) Awards. The editorial panel of Europe's most prestigious photo industry awards named the compact Alpha A200 'Best Entry-level D-SLR in Europe'. The judging citation states:"Easy to use, easy to carry and offered at a very attractive price with its 18-70mm zoom lens, the Sony Alpha a200 is a dream camera for beginners who want to start enjoying all the benefits of D-SLR photography. Its 10.2 mega pixel sensor delivers top quality images up to ISO 400 and beyond*, and the autofocus system is fast and accurate. The large LCD screen gives a clear, bright display when reviewing images, and both the in-camera image stabilisation and the anti-dust system are very effective in use. A superb, low-cost camera that's easy to use and a worthy winner of this award."

Meanwhile, the beautifully styled DPF-V900/V700 was awarded this year's 'Best Photo Frame in Europe'. The judging citation states: "The Sony digital photo frames DPF-V900 (9-inch display) and DPF-V700 (7-inch display) offer WVGA resolution (800x480 pixels) along with 15:9 aspect-ratio screens. Sony's BIONZ processor with face detection technology allows the rapid display of large files, and also provides image corrections like focus enhancement, red-eye reduction and exposure adjustment. Digital images can be loaded onto the internal memory from various types of memory cards or via the USB cable from a PC or camera. The DPF-V900 and DPF-V700 digital photo frames support JPEG, TIFF, BMP and Sony RAW image file formats, and functions can be managed remotely with the included controller."

Alpha A200 Digital SLR camera

The a200 offers first-time digital SLR buyers an ideal balance of imaging quality and powerful creative features in a compact, easy-to-use package. The camera's 10.2 effective mega pixel CCD sensor is augmented by a powerful BIONZ processor for detail-packed, low-noise images at high sensitivity settings up to ISO 3200. Other key features include fast, accurate autofocus and Super SteadyShot image stabilisation that provides 2.5 - 3.5 steps anti-shake performance with all a lenses.

DPF-V900/V700 digital photo frame

Available in 9-inch and 7-inch screen sizes, the DPF-V series digital photo frames by Sony blend elegant design with superb HD image quality and fun, convenient viewing options. Up-to-the minute styling is complemented by advanced features like an orientation sensor that automatically 'flips' images for correct viewing when the frame is positioned in either landscape or portrait positions.

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About the TIPA Awards
TIPA (Technical Image Press Association) was founded in 1991 as an independent, non-profit Association of European photo and imaging magazines. With 27 member magazines from 11 countries, TIPA is the largest and most influential photo and imaging press association in Europe. Each year, editors of member magazines vote for the "Best Photo and Imaging Products in Europe" considering innovation, use of leading-edge technology, design/ergonomics, ease of use and price/performance. For further information, visit www.tipa.com

About Sony Gulf FZE
Sony Gulf FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, VAIO laptop computers, Computer Peripherals, Data media, Recording Media and Energy (Batteries), Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more than 40 countries in the region.

Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Gulf FZE leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners and representative offices. A network of representative offices in Iran, Saudi Arabia, Pakistan and Kenya along with more than 250 service centres reinforces Sony's presence in key markets in the region. For further information, visit www.sony-mea.com

For media inquiries, please contact:
Neil D'Sylva
Sony Gulf FZE
Tel: (971)-4-8815488
Fax: (971)-4-8817808
Email: Neil.Dsylva@ap.sony.com
 
Saffana Michael/Rukshana D'Mello
Weber Shandwick MENA
T: +971 4 321 00 77
F: +971 4 321 17 11
Email: rukshana.dmello@ws-mena.com

*up to ISO 3200

© Press Release 2008