Dubai, UAE, 13 September 2006-Step out in style with your MP3 and WMA music on the radiantly chic GoGear SA1335.

1GB*. Small and wearable, you can wear it and flaunt it wherever you are while enjoying up to 12-hour music playback.

The SA1335 allows you to transfer music and data via direct USB 2.0. Devices with direct USB can be plugged directly into the USB port of your PC without the need for any cable. Your computer will automatically recognize the devices a removable USB mass storage device (Windows 98 requires additional drivers) allowing you to easily drag and drop files via Windows Explorer (or Apple Folders) between your computer and device. Simply pack your device with music and data on the go - everyday. PlaysForSure* ensures your GoGear works with Windows XP PC's and a multitude of online stores.

Voice Recording Function converts your player into a handy dictation machine. Besides playing music or listening to radio, you can also record notes or reminders for work or school, record shopping lists and phone numbers - even song lyrics. By pressing the recording button and speaking into the built-in microphone, voice messages are compressed and stored either in the built-in internal memory or on to the external memory card. Voice Recording Function gives you a highly portable voice recorder allowing you to record anything, anytime and anywhere!

The Philips SA1335 has an elegant mirror surface and a large 2-color OLED display that offers color combination (e.g. yellow and blue) in a super-bright display and also allows for animation. This makes for easier reading of the display, and for fun sharing with friends.

An Equalizer allows you to select preset modes that optimize certain frequency bands to enhance specific music styles. Players with Equalizer, utilize graphic equalizing technology to automatically set the optimum sound frequency balance for a chosen music style. The Equalizer allows you to enjoy the optimum sound depending on the music style.

The Philips SA1335 comes with a Folder Browsing option which is a quick short-cut to finding and playing your music and a clock function screen saver. 

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About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is one of the world's biggest electronics companies and Europe's largest, with sales of EUR 30.4 billion in 2005. With activities in the three interlocking domains of healthcare, lifestyle and technology and 158,000 employees in more than 60 countries, it has market leadership positions in medical diagnostic imaging and patient monitoring, color television sets, electric shavers, lighting and silicon system solutions. News from Philips is located at www.philips.com/newscenter.

For further information please contact:
Galia Rizk- PR Manager
Philips Electronics Middle East & Africa
Tel: +971 4 3095155/Mob: +971 50 625 82 03
Email: galia.rizk@philips.com

© Press Release 2006