Dubai, October 30, 2012: Energizer recently launched a major initiative that changes the way the global leader in portable power engages consumers, and works together to make a positive difference in the world. The campaign, "That's Positivenergy", supports Energizer's efforts to set a new course for the next generation of portable power through a continued commitment towards creating long lasting batteries with zero mercury.
'That's Positiveenergy' campaign organized the first activity - Energizer Light Races - across malls in the GCC and Lebanon. The activity received a high and positive engagement from audiences across the region and helped generate light hours which were donated to parts of the world lacking in power resources.
The platform will be supported via a global campaign comprising television, print, online & social networking efforts, and special events. The foundation of the new platform combines performance plus responsibility, and demonstrates Energizer's long-standing commitment to responsible power, and serving the community.
"Energizer recognizes that consumers are placing greater emphasis on responsibility for themselves, the community and the environment as a whole," said Craig Williams, Commercial Director at Energizer Middle East & Africa Ltd "EMAL".
"That's why we are reaching out to consumers with new and unique initiatives. We believe everyone has the power to make a positive impact in our own community and beyond."
Energizer will encourage using fewer batteries, therefore helping reduce waste and in turn curbing the negative impact on the environment.
The Energizer Light Race for a Brighter World
The new platform extends beyond advertising to include a series of Energizer race events. Complementing Energizer Night Races around the world, Energizer Middle East & Africa created an augmented reality game, which encourages mall shoppers in UAE, Qatar, Oman, Kuwait, Lebanon and Saudi Arabia to participate in the cause and generate 11 million hours of light for people living in countries where there is no electricity, helping to create safer and more fulfilling, work and home environments.
More than 15,000 people visited the stands and participated in the game in their own ways, thereby showing their support to the cause.
-Ends-
About Energizer
Energizer Holdings, Inc. [NYSE: ENR], headquartered in St. Louis, Mo., is one of the world's largest manufacturers of primary batteries and portable flashlights and lanterns. Energizer is a global leader in the dynamic business of providing power solutions with a full portfolio of products including Energizer® brand battery products Energizer® MAX® premium alkaline; Energizer® Advanced performance alkaline; Energizer® Ultimate Lithium; Rechargeable batteries and charging systems; and portable flashlights and lanterns.
Energizer EMAL has 38 employees and has been the #1 selling brand of batteries since 1987.
Energizer continues to fulfill its role as a technology innovator by redefining portable power solutions to meet people's active lifestyle needs for today and tomorrow with Energizer® charging systems for wireless video game controllers; and specialty batteries for hearing aids, health and fitness devices, as well as for keyless remote entry systems, toys and watches. Energizer is redefining where energy, technology and freedom meet to bring to market consumer-focused products that power the essential devices that help people stay connected and on the go at work and at play. Visit www.energizer.com
Media Contact:
McCollins Media
Anushka Kadam
Account Manager
Tel: 04 - 4456848
anushka@mccollinsmedia.com
© Press Release 2012
